JAKARTA - The skin of the body is easily dry, feels pulled after bathing, or easily reacts turns out to be not just a skin type problem. The body care formula used daily also plays an important role in maintaining the health of the skin barrier.
Now, the body care trend is no longer just about aroma or texture. Consumers are starting to pay attention to the origin of ingredients, the safety of formulas, to more sustainable production processes.
One of the ingredients that is increasingly popular in modern body care formulations is sunflower oil, which is known to be rich in Vitamin E and essential fatty acids to maintain the natural moisture of the skin.
Seeing this need, Magic of Nature (MoN), an Indonesian organic body care brand, presents a series of body treatments based on sunflower oil through three main products, namely Sunflower Shower Oil, Sunflower Body Oil, and Sunflower Body Cream.
This brand was born from the personal experience of the founder, Sri Dayawati Hadisuwito, who has very sensitive skin and has difficulty finding the right product.
"At first, because my own skin condition is problematic. I have super sensitive skin and can't use soaps that are too harsh. From there I thought, why not try to create my own product that is really comfortable and safe for sensitive skin," said Sri Dayawati Hadisuwito, Founder of Magic of Nature, when met at the Jakarta Convention Center, Jl. Gatot Subroto, Jakarta on Thursday, May 28, 2026.
Departing from this concern, Sri began developing organic body care products since 2018. Interestingly, all the main sunflower ingredients for the Magic of Nature products are grown by themselves through the farm-to-skin concept in Central Java.
"Because my background is also close to the agricultural world, I finally decided to plant sunflowers myself. So from upstream to downstream we control the quality ourselves, from the garden to the final product," he explained.
Then, what makes this organic sunflower oil body care different from ordinary body care products?
1. Body Skin Needs Natural Protection Every Day
Just like the face, the body's skin has a lipid barrier or a natural protective layer that serves to maintain moisture and protect the skin from pollution and weather changes. When the skin barrier is disturbed, the skin will be more easily dry, rough, and sensitive. Using organic body care helps provide natural nutrition to strengthen this protection without giving the skin too much burden.
2. Organic Sunflower Oil Rich in Nutrients to Maintain Skin Elasticity
Sunflower seed oil is known to be rich in Linoleic Acid and Vitamin E which help maintain skin elasticity and strengthen the natural skin barrier. The inspiration for using sunflower oil itself comes from the founder's childhood memories.
"When I was a child, I saw my mother using a product with a picture of sunflowers and I remember that the product contained Vitamin E. After I grew up, I started reading journals and found out that sunflower oil is good for maintaining moisture and skin health," said Sri.
The content of antioxidants in sunflower oil also helps the skin to feel comfortable from exposure to pollution and daily weather.
3. Oil Format Works in Harmony with Skin Biology
Unlike formulas that only work on the surface of the skin, body oil and shower oil formats tend to be easier to blend with the skin's natural lipids.
When applied to skin that is still damp after bathing, oil-based body care can help lock in moisture more optimally without leaving an excessive sticky feeling. Regular use also helps the skin feel more supple and look healthy and natural.
Magic of Nature presents a combination of shower oil, body oil, and body cream designed as a body care series.
"I immediately made a set of body care because at that time I myself needed a complete and comfortable set for sensitive skin," said Sri.
4. Making the Bathing Routine More Mindful and Soothing
Body care routines are now also part of self-care and mindful me-time. The use of products with a soft aroma and a comfortable texture can help the body feel more relaxed after a day's activities.
For very dry or dehydrated skin, using body oil that is layered with body cream also helps provide extra moisture protection for longer.
Not only aimed at women, Sri said that awareness of taking care of skin health is now also beginning to grow in men.
"My hope is simple, I want to help people who have difficulties like me find a product that is comfortable for sensitive skin. Now more and more men are starting to realize the importance of maintaining skin health," he said.
5. Using Internationally Certified Organic Formula
One of the biggest challenges in building Magic of Nature was obtaining the international organic certification ECOCERT COSMOS Organic.
According to Sri, the certification process takes up to three years because the entire production chain must meet organic standards, from raw materials, production processes, to packaging.
"The biggest struggle is actually during the ECOCERT COSMOS Organic certification process. Everything that is attached to the product must meet organic standards, even down to the packaging and the details of the writing," explained Sri.
This approach is carried out to ensure that products remain safe, comfortable, and minimize exposure to excessive synthetic materials, especially for owners of sensitive skin.
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