JAKARTA - The season of massive discounts has once again enveloped the capital. Ahead of Jakarta's anniversary celebrations, various shopping centers present attractive promos that not only hunt for the attention of local residents, but also foreign tourists who come to hunt for shopping and enjoy the atmosphere of the city.
This momentum came through the 2026 Jakarta Great Sale Festival (FJGS) which was held again in order to celebrate Jakarta's 499th Anniversary. This year, the festival has the theme "Jakarta Shopping Full of Stories" as part of the journey towards five centuries of Jakarta.
The annual shopping festival will take place from June 10 to July 22, 2026 and will involve thousands of tenants from 104 shopping centers of members of the Indonesian Shopping Center Management Association (APPBI) DPD DKI Jakarta.
Acting Chairman of the Jakarta Great Sale 2026 Festival, Ellen Hidayat, said FJGS is not only an annual discount agenda, but also a space for collaboration between shopping centers, business actors, MSMEs, and the DKI Jakarta Provincial Government to move the city's economic wheel.
"Through the theme of Jakarta Shopping Full of Stories, we want to present a shopping experience that is closer to the community while strengthening Jakarta's identity as a global city that continues to grow," said Ellen in a press conference in Jakarta, Wednesday, May 20.
He is optimistic that the transaction value during FJGS 2026 can penetrate Rp16 trillion, an increase from the previous year's achievement of Rp15.5 trillion.
To attract visitors, various shopping centers have prepared various promo programs ranging from discounts to 70 percent, midnight sales, to prize drawing programs.
In addition to shopping activities, this festival is also enlivened by social and entertainment activities, such as blood donation, free health examination services, exhibitions of UMKM binaan DKI Jakarta Provincial Government, to a cultural parade in the Bundaran HI area in celebration of Jakarta's 5 centuries.
According to Ellen, this year's FJGS is also an opportunity to introduce Betawi culture to the public and tourists in the midst of Jakarta's development as a modern metropolitan city.
"Through this activity, we also want to promote local culture so that it remains close to the community, including the younger generation and tourists," he said.
The series leading up to the opening of FJGS will also be filled with a shopping center badminton tournament held on June 2-3, 2026 at Emporium Pluit Mall and attended by dozens of APPBI DKI Jakarta member malls.
The Jakarta Great Sale 2026 Festival is scheduled to be officially opened by the Governor of DKI Jakarta Pramono Anung on June 10, 2026 at Central Park Mall 2, West Jakarta.
This year, the organizers also partnered with a number of partners from the banking sector and supporting industries to strengthen digital transactions during the festival.
SEVP Digital Business BTN Thomas Wahyudi said his party's presence in FJGS was part of an effort to encourage the growth of digital transactions and public consumption during the festival.
"We hope to provide a more convenient, safe, and comfortable transaction experience for the community during the festival period," said Thomas.
He added that the involvement of the banking sector is expected to help expand financial inclusion as well as support the growth of the retail and MSME sectors in Jakarta.
During the FJGS, visitors can also participate in a raffle program through the FJGS E-Shoppercard application. Consumers who shop for a minimum of IDR 50 thousand using digital payment methods will receive raffle points to win various attractive prizes.
The Jakarta Great Sale 2026 festival is projected to become one of the annual agendas that can attract public enthusiasm while also driving the retail and tourism sectors of the capital.
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