JAKARTA - The rapid flow of digital information makes many people unconsciously more easily react impulsively.
This is also marked by immediately clicking on suspicious links, rushing to shop online, and quickly being provoked by emotions on social media.
This habit of responding without thinking long and hard can not only trigger regret, but also increase the risk of digital fraud and unwise decisions.
This phenomenon encourages the presence of a simple approach called JEDA, which stands for Don't React, Evaluate, Double-check, and Make a decision calmly.
This initiative was introduced by PT Global Digital Niaga Tbk (Blibli) together with a number of stakeholders, such as the Ministry of Communication and Digital, the Ministry of Trade of the Republic of Indonesia, Bank Indonesia, and the Indonesian E-commerce Association (idEA), as an effort to invite the public to be calmer in responding to situations in the digital space and daily life.
Through the jeda10detik.com microsite, the public is invited to get used to stopping for 10 seconds before making a decision or reacting to information.
This approach is also a social experiment that takes place from February 19 to March 31, 2026 and involves more than 158 thousand participants in Indonesia.
The results, seven out of 10 participants admitted that they felt calmer after taking a short break. This finding shows that taking a moment can help dampen impulsive responses and give room for clearer thinking.
This initiative comes amid the high intensity of people's digital activities. Indonesia Anti Scam Center data recorded more than 432 thousand fraud reports with a total loss of Rp. 9.1 trillion in the period from November 22, 2024 to January 14, 2026. Meanwhile, the APJII 2025 survey showed that around 22.12 percent of internet users in Indonesia had experienced online fraud.
Seeing this condition, digital literacy is considered necessary to continue to be strengthened so that the public is more critical and not easily trapped in spontaneous decisions.
"This initiative is born from the understanding that the quality of decisions is not only determined by speed, but also by clarity, so we want to present an experience that is not only fast, but also gives a sense of trust, both online and offline. This is in line with consumer protection efforts that continue to be echoed by various stakeholders to provide a sense of security for the community," said Nazrya Octora, Head of PR Blibli, in a statement to VOI, Wednesday, May 20.
From a psychological perspective, the habit of taking a short break before responding is considered effective in helping a person control emotions and impulses.
Psychologist Irma Agustina explained that there are some simple ways that can be done to create a calm space before reacting, such as taking a deep breath, closing your eyes for a moment, or doing a light stretch.
"Short moments of pause can help reduce impulsive responses and give space for the mind to be clearer before making decisions," he said.
The experiment also found a number of interesting patterns related to people's digital behavior. Clickbait-style content turns out to be still effective in provoking the curiosity of internet users. In addition, the age group over 65 years old is recorded as the most responsive to clicking on clickbait banners compared to the younger age group.
Another finding shows that impulsive behavior is more common during rush hours, such as at 09.00, 11.00, 13.00, and 15.00 WIB. Activity spikes also occur during long holidays and the beginning of Ramadan.
On the other hand, the simple mindful activities on the platform actually make many participants feel more relaxed after trying it.
"By diverting impulsive energy into cognitively satisfying activities, we are actually training self-control in a fun way," said psychologist Irma Gustiana.
He added that calm does not always take a long time.
"Calmness is not about how long, but how it feels. If once you play it makes you 'comfortable', it means that the goal of mindfulness has succeeded," added Irma.
Meanwhile, Bank Indonesia also sees the habit of taking a break as one of the simple steps to reduce the risk of harmful digital transactions.
"In many cases, the risk of transactions does not only occur due to weak systems, but also because the decisions made are too fast without verification. Simple habits like taking a 10-second break like this can be the first layer of protection for the public. This is in line with our efforts to encourage education and consumer protection in the financial sector," explained Diana Yumanita, Head of the Consumer Protection Group at Bank Indonesia.
The habit of pausing before reacting may sound simple. But in the midst of a fast-moving digital world, a small pause can actually help someone make decisions more consciously, calmly, and safely.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
