Promoting Local Culture through Live Streaming Has a Positive Impact on Indonesian Creators

Photo: dok. Official

JAKARTA - Live streaming or live broadcast is very useful for interacting with the wider community or introducing something, such as about the local culture of Indonesia to the world.

One of the live streaming platforms that can be used is Bigo Live, which recently celebrated 10 years of its journey in building global connections, encouraging creativity, and creating a positive impact for its community.

On the 10th anniversary celebration from April 3 to 15, 2026, Bigo Live presents a series of competitions within the application as well as community activities. Including the Miss Bigo 2026 online event, with a creator from Indonesia, KRYSTAL took the number one position.

Since its launch in 2016, the platform has grown rapidly with around 700 million users in more than 150 countries, with Indonesia being one of the key markets in the digital ecosystem.

"Indonesia has an amazing talent community and has played a big role in shaping Bigo Live's journey over the past ten years," a Bigo Live spokesperson said in an official statement, Tuesday, May 19, 2026.

Creators from Indonesia often talk about local cultural heritage in live streaming, one of which is batik. This makes Indonesian local culture more known to the world and has a positive impact on creators.

"From the beginning, our mission is to provide a global stage that celebrates authenticity and diversity. From lifting local cultural heritage such as batik, to seeing Indonesian creators leading the global rankings," he said.

"We are proud to provide a space for the voices of Indonesian creators to reach the world and create a positive impact on today's creator economy," he added.

Thus, in its decade of presence, Bigo Live in Indonesia confirms its commitment to not only focus on entertainment, but also include cultural preservation and social responsibility.

One of the important moments in the last 10 years is the #Bigoberbatik campaign in 2025 in the context of National Batik Day. This campaign involves dozens of Indonesian creators to introduce the nation's cultural heritage to the world, as well as showing how live streaming can be a powerful means for cultural exchange.