JAKARTA - Set aside as one of the most anticipated collections this year, Buttonscarves announced its latest collaboration inspired by the sequel to the iconic fashion film, The Devil Wears Prada 2. This highly anticipated film continues the story that has shaped the way of looking at fashion in popular culture. Its presence is an important moment at the intersection of fashion and film, reintroducing a narrative that remains relevant to today's audience while opening a new chapter for the generation that grew up with it. The return of this story not only brings nostalgia, but also reaffirms the meaning of ambition, identity, and style in today's context.
This collection is a meeting between modern fashion and today's culture, by translating the strong characters inspired by the film into a series of designs that are close to everyday life. This reflects how fashion and entertainment are now interconnected, shaping the way people express themselves through what they wear. Buttonscarves present it through a design approach that feels relevant and expressive, without leaving the distinctive elements of the story attached.
The collection opens with the launch of The Editor Square on April 24 as the first collection. Designed with a blend of Buttonscarves' signature handwritten signature and classic houndstooth motifs, this scarf presents a strong visual identity, feels familiar and modern. This collaboration collection then expanded into a wider category, including apparel, accessories, and bags, forming a comprehensive lifestyle collection. Apparel is available through tailored shirts, oversized silhouettes, and puff sleeve designs that create a balance between structure and feminine touch.
Accessories are presented through the multifunctional designed Elia Sunglasses Chain, while the Joy Bag Small and Alba Bag are reinterpreted to complement the look inspired by editorial style but still relevant for everyday life. This collection is released gradually as part of a strategy to maintain enthusiasm and provide a sustainable experience. The launch time coincides with the screening of The Devil Wears Prada 2 in theaters starting April 29, 2026, suitable as an outfit choice for movie lovers who want to stand out when watching in the cinema as if walking on the runway.
More than just a collection, Buttonscarves presents this collaboration through an activation in several cities titled Movie Date with The BSLady, watch together The Devil Wears Prada 2 which is held simultaneously at cinemas in 20 cities in Indonesia on May 1. This initiative invites the BSLady community to enjoy the experience of watching together, making it a moment that feels closer and memorable.
"This collaboration is very special for us because The Devil Wears Prada is not just a movie, but has become part of the fashion culture itself," said Linda Anggrea, CEO of Buttonscarves. "Through this collaboration, we want to translate the iconic story into something that our community can feel today.
At the same time, the warmth we felt during the 10th anniversary of Buttonscarves with the community made us want to continue to present moments of togetherness. That's why we're bringing back Movie Date with BSLady in 20 cities, so that we can feel the enthusiasm for this film and this collaboration together."
Through a mix of fashion, film, and community, Buttonscarves presents a collaboration that feels relevant to the way people enjoy fashion today. More than just a launch, this collaboration is part of an evolving story, where style, narrative, and experience are interconnected.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
