JAKARTA - Running has recently become more popular among the public, especially among young people and urban communities. This activity is no longer just a sport to maintain fitness, but also part of a lifestyle that presents its own experience.
Over time, this activity is not only popular because it seems to chase pace. According to Rachmat B. Trilaksono, as Teamhead Marketing Puma Indonesia, not a few of those who like to run want to find exciting experiences, ranging from city exploration, to personal challenges.
It's no wonder that a global sports brand is presenting an urban 5K running experience titled Deviate Route. This concept is designed not only as a fast-paced event, but also presents dynamic challenges that require adaptation, strategy, and the ability to maintain rhythm in various route conditions.
"Through Deviate Route, we want to show that running fast is not just about numbers at pace, but also how runners dare to face unusual routes and continue to look for new challenges. We want to present a more exciting and memorable running experience for the community," said Rachmat in a press statement to VOI, Friday, May 8.
Carrying the urban crawl concept, participants are invited to pass through unusual paths, ranging from narrow alleys, stairways, to open sprint areas.
This format makes runners not only focus on chasing the time record, but also have to be able to manage energy and response in every segment of the track.
The 5K running route this time took the Kebayoran Baru area, South Jakarta, with a route that crossed a number of roads such as Lauser, Barito, Melawai Raya, Pattimura, to Sisingamangaraja before returning to the starting point. Participants consist of a running community to journalists who can choose individual or community relay categories.
The individual format gives runners the space to explore personal performance, while the relay category presents the elements of teamwork and strategy between community members. All participants are also asked to record the running route using a sports tracking application for the purpose of recording results.
Actor and sports fan, Ibnu Jamil, admitted that he had a different experience when following the running concept.
"The route is more dynamic than the usual road race because we have to keep adjusting the rhythm. Challenges like this actually make the running experience more enjoyable and not monotonous. In addition to running, we can also enjoy the atmosphere of the city from the paths that are rarely passed," said Ibnu.
On that occasion, participants also had the opportunity to try the latest running shoes designed for speed training and race day needs. These shoes carry responsive cushioning, light weight, and stability that support comfort when running on various track characteristics.
The cushioning and outsole technology used is claimed to help the transition of the steps feel smoother, especially when runners increase their pace or enter an interval session. The support is considered important to help runners maintain rhythm and reduce fatigue during training and races.
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