JAKARTA - Marking a decade full of stories, growth, and togetherness, Buttonscarves celebrates its 10th anniversary through a special event at the Grand Ballroom InterContinental Jakarta on Friday, April 10, 2026. This celebration brings together the community, partners, and guests who come from 19 cities in Indonesia, as well as from Malaysia, reflecting Buttonscarves' journey that continues to go beyond boundaries.
For Buttonscarves, ten years is not just a count of time, but a journey shaped by the community, stories, and experiences shared together. Starting from a simple idea, Buttonscarves has now grown into a brand that is present at various moments, growing together with the community that has always been a part of it.
Although this celebration represents the presence of Buttonscarves in various regions, this year's moment is centered in Jakarta. Guests who came from various cities became part of this celebration, as a manifestation of the continued closeness between the brand and its community.
The evening of celebration was even more lively with special performances from Kahitna and Aldi Taher, presenting a warm atmosphere that celebrates the journey and the people behind it. Guests also received an exclusive goodie bag containing Bimu Horizon Square in a special color that was made especially for this event.
As part of the celebration, Buttonscarves also introduced a 10th Anniversary collection featuring Bimu Horizon Square in 13 colors, along with Britney Bag, Joy Bag, Alba Bag, and Everyday Cap in the signature Viva Magenta palette. This collection reflects the signature identity of Buttonscarves, which is presented in a new interpretation to welcome the next chapter.
"Ten years ago, Buttonscarves started from a small dream, to present something meaningful and can be connected with the daily lives of women," said Linda Anggrea, CEO of Buttonscarves. "What we have achieved today is far beyond our imagination, and it is only possible because those who have always believed and accompanied us from the beginning. This journey has never been our own, but always with our community. "
"At this moment of a decade, we are reminded that every step, every story, and every moment has shaped who we are today. And in the future, we will continue to grow, work, and continue this journey together."
Entering a new chapter, Buttonscarves brings the spirit of the ten years of journey that has been passed, built from connections, strengthened by the community, and inspired by all the possibilities that lie ahead.
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