JAKARTA - In recent years, the tourism sector in Malang has not only developed as a natural and culinary tourism destination, but has also begun to highlight the concept of accommodation that combines traditional elements with a modern touch.
One of them is the presence of a hotel with a modern Javanese concept that raises local cultural values in the form of design and a more contemporary stay experience.
The character of the city that is easy to reach and its proximity to the Batu tourist area is the main factor that supports this attraction. However, the pattern of tourist visits is still dominated by short trips with a relatively short stay.
This condition encourages the hotel industry players to present a more memorable experience so that tourists are interested in staying longer.
One of the hotels that carries this approach is the Atria Hotel Malang. This hotel is updating its concept by combining Javanese cultural elements and modern design in its stay experience.
General Manager of Atria Hotel Malang, Ibnu Darmawan, explained that the change was part of an effort to adapt to industry developments.
"We are doing this transformation to present a fresher atmosphere, but still maintain the local cultural values that are the identity," he said in a press statement received by VOI, Thursday, April 9.
The concept emphasizes the combination of traditional Javanese elements with modern comfort through design to the interior decoration. This approach is considered in line with the direction of Malang tourism development which increasingly emphasizes the power of culture as an attraction.
In terms of facilities, this hotel provides a variety of room options, meeting rooms, to a large ballroom that can be used for various activities, including business events and large-scale meetings. This makes the hotel not only targeting tourists, but also the MICE activity market.
In addition, its location in the center of the city is a unique added value. Access to various tourist destinations, culinary centers, and commercial areas is easier, especially for tourists with limited visiting time.
Seeing the growing tourism trend, the presence of accommodation with a concept that combines culture and modernity is one of the strategies to attract tourists.
Not only offering a place to stay, but also an experience that reflects the local character of Malang more holistically.
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