Worrying the Public, the Film 'I Must Die' Apologizes and Removes Dozens of Billboards

Poster of the film Aku Harus Mati (Instagram @akuharusmati)

JAKARTA - The promotional team for the horror film "I Must Die" finally spoke up regarding the numerous promotional polemics in the public space. As a representative of the producer, Iwet Ramadhan officially apologized for the unrest that arose in the community.

"We from PH heard and understood very well the various responses that emerged from the community regarding this film," said Iwet Ramadhan via video connection, Monday, April 6.

"I represent the producers to convey that we regret the inconvenience caused, especially from how this film was introduced in the public space," he continued.

As a form of accountability, the production house (PH) took real action by removing all promotional materials in the form of billboards or billboards that were spread across 36 points in major cities across Indonesia.

"We have made adjustments, including initiatives from us to reduce billboard materials since yesterday, April 4. According to this promotional phase, it should have ended on the 5th," said Iwet.

Iwet also explained the reason why his party was impressed by the slowness in giving official statements to the public and the mass media.

"We don't want to give statements that are only wishful thinking or plans, but after all we do, we only give statements," he said.

The removal of dozens of billboards was acknowledged to take time because it involved many parties related to licensing in public spaces.

"The coordination is quite what... because there are so many parties involved in this promotion, so it takes time for us to then download all the promotional materials," said the former radio announcer.

For all the criticism and corrections, Iwet represented the production team to express his gratitude.

"This is a very valuable lesson for us. We must also say a huge thank you for the criticism, input, and attention provided," concluded Iwet.