JAKARTA - Living a sustainable life is now being done by many people for the sake of the environment that is still maintained well for the long term. However, interestingly, millennials and Gen Z actually have different behaviors in maintaining the environment.
"Gen Z and millennials are the same, they have the same response, but their behavior is very different," said environmental activist Astri Puji Lestari, during a media meeting in the Menteng area, Central Jakarta, on Tuesday, March 3, 2026.
Millennials tend to do sustainable actions from things that are very domestic or closest to them. Like at home by sorting out the garbage properly.
"If millennials are very rooted, very domestic, it's about home. How do you take care of the refrigerator so that food doesn't spoil. Domestic things, like sorting garbage at home," he explained.
Meanwhile, Gen Z tends to carry out sustainable actions with more technicality. They try to make the action also be carried out by other people, to the use of everyday goods that are good for the environment.
"If Gen Z is more technical things. For example, in the office, how is the office open, things like that (maintaining the environment) or like with objects that help to stay with this issue," he said.
Although different in behavior, but the response and awareness of Gen Z and millennials regarding this environmental issue is something that must continue to be voiced. For this reason, PT Chandra Asri Pacific Tbk (Chandra Asri Group) launched Jejak Asri, which is part of Indonesia Asri.
The launch of Jejak Asri coincides with the third year of Indonesia Asri's journey, an environmental education campaign was launched. Jejak Asri is a platform or participatory space designed for the community, especially millennials and gen z to share inspiration and take concrete action for the environment.
"Through Jejak Asri, we want to present a more open and inclusive participatory space, where the community, especially the younger generation, can share experiences, connect with each other, and inspire," said Head of Corporate Communication Chandra Asri Group, Chrysanthi Tarigan.
On the platform, the public can share ideas and hopes, as well as carry out social interactions and open dialogues that are important to encourage behavioral changes towards sustainable living.
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