JAKARTA - Singer BoA founded her own agency called BApal Entertainment on Tuesday, March 3. This agency was established after she left her first agency, SM Entertainment.

"BoA chose a new structure to shape her musical direction. Memories and experiences that have been going on for several years are the most important assets that shape the artist BoA as she is now," BApal Entertainment said in a statement.

The name BApal Entertainment was chosen from BoA and the word "pal" which means friend. This company became a symbol of what BoA and her friends built.

"We respect BoA's vision and musical world and plan to build an environment where artists' wishes can be realized flexibly," he said again.

On the same day, BApal Entertainment launched a social media with a heart-shaped logo with lines that symbolize the singer's journey.

BoA ended her exclusive contract with SM Entertainment after 25 years. She ended the contract in early January this year.

As one of the first generation artists who formed the current K-pop culture, the agency gave thanks and tribute to BoA.

BoA herself last released her 11th studio album with the lead track titled Crazier in 2025. She also last acted through the drama Marry My Husband in 2024.


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