Ranch Market Strengthens Premium Retail Segment

Gerah Ranch Market

JAKARTA - The development of premium retail in the community today is experiencing more massive development every day.

This concept is then one of the reasons for Ranch Market to transform one of their outlets at Pondok Indah Mall 5 (PIM 5).

Chief Marketing & Merchandising Officer of Ranch Market, Elsa Dian Trifani explained that this transformation is part of the company's efforts to strengthen Ranch Market's position in the premium retail segment while responding to the evolving needs of customers.

"Store updates are not only focused on appearance, but also on how a supermarket can provide more value to customers," Elsa told reporters on Wednesday (25/2).

Elsa explained that her party uses the concept of a supermarket that is more curated, more comfortable, and more inspiring for customers to shop.

"This is done in response to changes in the behavior of urban consumers who are increasingly selective and prioritize the quality of the shopping experience," he said.

In the current market conditions, Elsa revealed that consumers now come to supermarkets with different expectations than before.

In addition to looking for quality products, they also want a better shopping experience, ranging from ease of finding products to a supermarket atmosphere that supports a modern lifestyle.

"Therefore, Ranch Market strengthens differentiation through more targeted product curation. The rearrangement of the shopping flow is also carried out to make the experience in the supermarket more efficient and comfortable," he explained.

Gerah Ranch Market

In its transformation, Elsa revealed that Ranch Market also brought back Ranch Kitchen inside the supermarket.

"The return of Ranch Kitchen is one of the ways we present a more complete experience. Customers not only shop, but can also enjoy quality food available directly inside the supermarket," he said.

In addition to shopping directly at the store, customers can also access Ranch Market products through the Blibli platform with fast and secure delivery services, as well as click & collect features that provide flexibility in shopping.

Through the transformation of the Pondok Indah Mall 5 outlet, Ranch Market confirms its commitment to continue adapting to market dynamics while strengthening its position as a premium retail destination that prioritizes product quality, shopping convenience, and relevant experiences for urban communities.