JAKARTA - During Ramadan, daily routines change. Eating and resting times shift, while activities continue as usual, even often feel more crowded.
This condition not only affects the body and skin, but also the hair. Lack of fluid intake during fasting can make the hair feel drier, duller, and less fresh.
Seeing this condition, Ellips introduced Ellips Hair Mist - Mist Me Up as a practical choice to help keep hair fresh throughout the day. This product comes with a long-lasting fragrance, Fragrance Booster Formula, and a Unisex Fine Fragrance concept that is designed to keep hair feeling light and soft during activities in the month of Ramadan.
During Ramadan, activities start from dawn to dusk. The hair is also exposed to heat, pollution, and moisture for longer. In a study published in the Journal of Clinical and Aesthetic Dermatology, it was mentioned that dehydration can reduce the natural moisture content in the hair shaft, so that the hair feels drier and loses its shine.
In the midst of busy, many people are now looking for practical, hassle-free self-care, and can be used anytime.
Answering this need, Ellips Hair Mist - Mist Me Up comes as a long-lasting scented hair refresher. The formula helps neutralize various types of odors on the hair and body, while providing light care so that the hair remains smooth.
This variant complements the previous choices, Sweet & Silky and Fresh & Smooth. Enriched with Pro-Vitamin B5, this product helps nourish and soften hair instantly without leaving a sticky feeling. Its presence emphasizes that hair mist is not just about aroma, but can also be part of daily hair care.
According to Pamella Yuvita as the Brand Manager of Ellips, Ramadan is the right moment to present a product that meets the needs of today's society.
"During Ramadan, we as individuals continue to carry out busy activities, even often longer than usual days. We see the need for products that not only provide instant freshness, but also help maintain hair health practically," said Pamella, quoted from an official statement from Ellips.
"Through Ellips Hair Mist - Mist Me Up, we present a solution that is more than just a fragrance, but provides real benefits for fresher and healthier hair. With Unisex Fine Fragrance and Fragrance Booster, we hope that the presence of Ellips Hair Mist - Mist Me Up can be a clear solution," he continued.
Ellips Hair Mist - Mist Me Up has a fresh yet soft blend of apple & cassis scents. In addition to being used on the hair, this product can also function as a 2-in-1 Hair & Body Mist, making it practical to use in one step.
The formula helps reduce bad odors, making it a suitable choice, including for hijab users, to feel comfortable and confident throughout the day.
"We want to ensure that hijaber consumers can carry out the Ramadan prayers comfortably without having to worry about hair problems. Ellips Hair Mist - Mist Me Up is presented as a practical solution that can be used on hair, hijab, and clothing, helping to maintain freshness while taking care of the hair to stay nourished and feel comfortable throughout the day, even if it is covered from morning to evening. "said Pamella.
In the midst of Ramadan, taking care of your hair can be a simple step to maintain comfort while praying or doing activities. The presence of this product shows that hair mist can be part of daily routines, not just a complement, but a practical solution to support dynamic activities.
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