JAKARTA - Entering the holy month, preparations for celebrating the holidays in Indonesia have now shifted from just physical appearance to a more complete moment of self-reflection. The year 2026 marks a decade of the Cantik Saat Lebaran (CSL) campaign, which this year carries the message that taking care of yourself is a form of gratitude and safeguarding the body's trust.
Focus on Quality, Not Instant Results
This year's Ramadan skin care trend is no longer chasing aggressive instant effects. Given the body's condition, which undergoes changes in sleep patterns and fluid intake during fasting, medical experts recommend a more soothing approach.
The main focus is on regeneration and stabilization, not overstimulation. Some important points in maintaining skin health during Ramadan include:
Skin Barrier Reinforcement: Using polynucleotide-based technology to gradually improve the quality of the skin tissue.
Natural Collagen Stimulation: Combining deep hydration with collagen stimulants to make the face look fresh naturally during social gatherings.
Relaxation Without Downtime: Choose a soothing facial treatment as a light self-care moment before breaking the fast.
"CANGI" Collaboration: Meeting of Aesthetics and Spirituality
This year, ZAP collaborates with HMNS and Habib Jafar in a campaign titled "CANGI" (Beautiful & Fragrant). This collaboration not only talks about aesthetics, but also about character and meaningful self-presence.
Through the Habib with The Beauty Season 2 program, a number of inspiring figures such as Prilly Latuconsina to Xaviera share stories about how independence and spirituality are the main foundations of a woman's beauty.
"Beauty is not just about the face, but about intention and balance. Taking care of yourself in a good way is part of maintaining trust," said Habib Jafar.
360 Degree Lifestyle Ecosystem
Celebrating Eid is now a comprehensive ritual. To support this experience, there is also a cross-sector collaboration that facilitates mobility, polite fashion choices, to more mindful nutrition intake during the fasting month.
With a reach of more than 100 outlets nationwide, this campaign is expected to accompany Indonesian women to be present in full - looking fresh, feeling comfortable with their identity, and meaningful to those around them on the holiday.
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