JAKARTA - For modern women, beauty is no longer just what is wrapped around the face, but rather about how inner values are reflected through real actions. This spirit was just brought by Indonesia to the international stage in Doha, Qatar.
In the global forum Jadal Women's Research Dialogue organized by Al Mujadilah Center, the pride of the country's beauty brand, Wardah, shared a new perspective on how today's Muslim women balance careers, spirituality, and social contributions.
Wardah's latest research reveals an inspiring lifestyle trend: Indonesian women now define beauty as a process to become the best version of themselves. Beautiful means being brave to speak up, financially independent, productive, and still graceful in principle.
"Beauty finds its meaning when it can motivate women to grow and create a positive impact on others," said Dr. Sari Chairunnisa, Sp.D.V.E., Deputy CEO & Chief R&D Officer ParagonCorp.
It's a significant shift in lifestyle - where cosmetics are no longer a tool to cover up flaws, but rather a supporter of self-expression to create change.
Present as one of the main speakers, Retno Marsudi (Minister of Foreign Affairs of the Republic of Indonesia 2014-2024) emphasized that every woman is a leader in her own life. According to him, in the midst of an uncertain world, women need a moral compass.
Integrity and spiritual values are not just personal matters, but principles that must be brought into the public sphere and work. This empathetic and value-based leadership style is now a desire in today's work dynamics.
The halal beauty lifestyle has also evolved. Now, it is seen as a comprehensive ethical framework or ethical business. From how the raw materials are taken (sourcing) to how the product affects the environment, everything becomes part of moral responsibility.
For urban women who are increasingly critical, choosing beauty products is no longer just about instant results, but about whether the brand is in line with the ethical values they hold.
Through the Beauty Moves You campaign, the message it wants to convey is very profound: every small step taken by women for the better is an achievement. Whether it's at the office, at home, or in the global community, beauty is about integrity and harmony between physical, spiritual, and social aspects.
It's time for women to not only "look beautiful", but also "live beautifully" through a meaningful life goal.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
