JAKARTA - This year's Eid clothing trend shows an increasingly positive momentum. Not only dominated by gamis and koko models for the holiday, Muslim fashion choices are now more diverse and follow a more dynamic lifestyle.
Ramadan is no longer just a moment to buy new clothes for Idulfitri, but a period when people update their fashion collection that supports activities for a full month.
This change is reflected in Blibli data which notes an increase in customer fashion needs throughout Ramadan 2025. The demand not only comes from the Lebaran fashion category, but also daily clothing to Muslim sportswear.
During Ramadan 2025, sales of Muslim women's tops increased more than twofold compared to the previous period. The category of men's Muslim clothing as well as children's Muslim clothing also experienced a surge of almost 2.5 times. The highest growth occurred in children's Muslim clothing, which jumped almost threefold.
Enthusiasm for hijab is also quite high. If all the hijabs sold during Ramadan are stretched, the length reaches 18.16 kilometers, equivalent to circling the Bung Karno Stadium 45 times.
Interestingly, the data also shows a shift in shopping patterns. Ramadan is no longer solely identified with the need to look their best during the holidays. Sales of Muslim sportswear have increased almost fourfold, while casual clothing such as outerwear has increased almost threefold.
"Our Raya style is presented as a relevant fashion destination for Ramadan and Eid. The collection is modest, functional, and versatile, suitable for worship, daily activities, to Eid greetings. Customers can also enjoy discounts of up to 75%, Pasti ORI, and free returns, so that the shopping experience is more comfortable and reliable," said Krisantia Nugraha, Group Head of Groceries & Lifestyle Blibli.
This indicates that consumers want to stay active and comfortable throughout the holy month, whether for worship, work, or exercise. Muslim fashion is increasingly seen as part of everyday life, not just a seasonal need.
Blibli assesses that this trend reflects the community's efforts to maintain a balance between appearance, health, and comfort during Ramadan.
Through the Ramadan thematic program, the platform presents a variety of product choices in one integrated shopping ecosystem, complete with guarantees of product authenticity, timely delivery, and return facilities.
In general, this trend shows that the Muslim fashion industry continues to grow and adapt to the increasingly diverse consumer preferences. Ramadan is an important momentum that not only encourages increased sales, but also strengthens the position of Muslim fashion as part of the identity and lifestyle of the Indonesian people.
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