JAKARTA - Viva Cosmetics as one of the pioneers of skin care products introduces its latest product in a grand launching event on February 5, 2026 in Surabaya. This latest skincare product is Viva Moisturizer Gel, which can help meet the skin's hydration needs in a light, fast-absorbing gel texture, and give a comfortable cold sensation on the skin.
The event was also attended by Shenina Cinnamon as the first Brand Ambassador of Viva Cosmetics and Viva Beauty Community who cares about skin health. The texture of this latest gel product is adjusted by Viva for consumer needs, especially with Indonesia's geographical conditions.
"If it's indoors it tends to be dry, while outdoors it tends to be hot. So Viva wants to provide a comfortable and practical moisturizer in the form of this gel," said James Junianlie, Brand Manager of Viva Cosmetics in a written statement, February 9.
Viva Moisturizer Gel complements Viva Bright Facial Foam and Viva Triple Serum as a three-step treatment for daily activities. Your skin doesn't need more, just better. Hydration through moisturizer is a major need for skin that takes care of the skin barrier so that the skin glows and looks healthy.
There are three variants that can be adjusted to different skin types, ranging from Glowing Bright to help dry skin look brighter with Niacinamide, Glutathione, Licorice extract, and Panthenol. Then there is Acne Care to help calm acne-prone and oily skin with Salicylic Acid, Niacinamide, Cica extract, and Panthenol.
There is also the Hydra Lift variant which helps give a firm and fresh skin appearance with Sodium Hyaluronate, Collagen, Walnut Seeds extract, and Panthenol.
Viva Moisturizer Gel is the second product release in the #GlowWithViva journey, with a 50ml package that is easy to carry and affordable.
As one of the recipients of the Indonesia Living Legend Brand award, which is awarded to brands with a track record of over 60 years, Viva Cosmetics is expanding its distribution channels with availability on various e-commerce platforms, traditional and modern cosmetics stores to increase consumer convenience in reaching and obtaining Viva Cosmetics products.
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