Not Only in Cafes, Convenience Stores Also Enrich the Youth Hangout Culture

Illustration of hanging out at FamilyMart. (Soranews24)

JAKARTA - The lifestyle of young people in urban areas is now increasingly intertwined with hanging out activities. A number of places such as cafes, public spaces, and convenience stores have become favorite places to just let go, do homework, or meet friends.

Not only about food and drink, hangouts are also judged by comfort, accessibility, and an atmosphere that supports daily activities. This phenomenon encourages the presence of various new stopover spaces that adapt to the needs of urban generations.

One of the convenience store networks that is quite well known globally is FamilyMart. Starting from Japan in 1973, this network has grown and now has tens of thousands of outlets in various Asian countries, including Taiwan, China, Thailand, the Philippines, Vietnam, Malaysia, and Indonesia.

Its presence in various regions shows how the concept of an all-in-one store continues to adapt to the needs of modern society.

Since its inception in 2012, FamilyMart has brought a store concept that not only serves as a place to shop for daily necessities, but also as a practical stopover for urban residents.

Until now, FamilyMart has more than 500 outlets spread across various cities such as Jakarta, Bogor, Depok, Tangerang, Bekasi, Surabaya, Malang, Sidoarjo, Gresik, Bali, to Banten.

This expansion marks the company's efforts to reach more consumers, especially in areas with high mobility and dense urban activity.

Entering the beginning of 2026, precisely on February 6, this one outlet officially expanded its network to the city of Bandung. In the initial phase, seven outlets were opened simultaneously at a number of strategic points, including Braga, RE Martadinata, Cihampelas, Gatot Subroto, Surya Sumantri, Dago, and the 23 Paskal area.

Bandung was chosen because it is known as a student city and a creative city with strong lifestyle dynamics.

The presence of FamilyMart in Bandung offers a new choice for the community in meeting daily needs, including ready-to-eat food and beverages that are easily accessible.

Some of the products available include coffee and non-coffee beverages, as well as snack options tailored to local tastes.

The opening of the first outlet in Bandung also involves collaboration with local creative actors. A number of local musicians and artists also participated in the opening activities, ranging from musical performances to art exhibitions in public areas. This approach reflects FamilyMart's efforts to build connectivity with the character of the city and the local community.

Opening of FamilyMart Bandung. (doc. FamilyMart)

FamilyMart Indonesia CEO, Wirry Tjandra, said Bandung has its own appeal as a city with a strong identity. He hopes that the presence of FamilyMart can become part of people's daily lives, especially as a stop that is easily accessible and relevant to the needs of city residents.

"I feel Bandung is a special city and it is very appropriate for us to be in it. We are enthusiastic to provide something new with the quality that we always take care of very well and that is relevant to the people of Bandung,"

"We hope that the presence of outlets in this city can be a place for Bandung residents to find delicious food and drinks, and a comfortable place close to everyday life," concluded Wirry Tjandra.