JAKARTA - Colm Dillane, the creative brain behind KidSuper, has once again proven that he is not just a clothing designer, but a director of cultural narratives. At the Fall/Winter 2026 fashion show in Paris, KidSuper went beyond the boundaries of conventional fashion by blurring the lines between cinema, personal memories, and clothing design.
Vincent Cassel and Memory Deconstruction
This season's showcase did not open with a bang of music, but rather an original short film starring iconic French actor Vincent Cassel. This collaboration is not just a branding strategy, but a personal tribute. For Dillane, the figure of Cassel is a reference to his youth that shapes his artistic perspective.
The film takes the audience into a world full of glitches, repetitions, and unstable memories. In the midst of an increasingly automated and programmed world system, Dillane through his work throws existential questions: "If everything feels like a script, where is our humanity?"
A Darker and More Mature Aesthetic
If previous seasons KidSuper was known for its expressive colors and maximum cheerfulness, Fall/Winter 2026 features a more introspective side. This collection explores cinematic archetypes with darker and quieter tones.
There's an interesting shift in the construction of the garments. Dillane seems to be giving space for "silence" in his designs - a more assertive structure and more weighted details, showing the maturity of this label without losing its original identity full of curiosity.
Fashion as a Medium of Cultural Exchange
This runway was also a stage for cross-country narratives. KidSuper slipped a "hidden message" through several strategic collaborations:
Irish heritage: A collaboration with Jameson that explores the value of craft and the Dillane family history.
Brazilian Nostalgia: The emergence of a teaser collaboration with Havaianas - an emotional reference to Dillane's adolescence as a soccer player in Brazil.
American Pop Culture: The presence of Jeff Hamilton on the runway wearing an exclusive jacket for the upcoming Super Bowl, reinforces KidSuper's position at the intersection between high-fashion and global sports culture.
Beyond Just Clothes
What KidSuper presents this season is a proof of concept that fashion is a legitimate experimental space for theater and film. When the curtain closes, the audience doesn't just go home with memories of the silhouette of a jacket or a fabric motif, but a reflection on identity and human evolution in the digital age.
For KidSuper, clothing is just one instrument to tell a story. And this season, the story feels much deeper.
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