JAKARTA - The trend of healthy lifestyles in the midst of the density of urban community activities continues to drive the growth of the fitness industry in Indonesia.
Responding to this demand, one of the global fitness center networks, Anytime Fitness has just inaugurated two new branches in the Serpong and South Jakarta areas.
This expansion step is carried out in the Paradise Walk Serpong and Antasari Place areas. The selection of these locations is considered strategic considering that both areas are residential centers and business areas with high mobility.
Presdent Director Anytime Fitness Indonesia, Chinie Concepcion, assessed Indonesia as a very potential market for the health industry. According to him, the addition of this network is part of a long-term strategy to provide easy access for people who want to stay active without being constrained by time.
"This expansion reflects our confidence in the potential of the fitness industry in Indonesia. We are committed to building a stable and interconnected network, so that people can carry out their exercise routines consistently wherever they are," said Chinie in a written statement quoted by VOI, Wednesday, January 28.
Until now, this 24-hour fitness center network has operated nearly 60 branches throughout Indonesia. The presence of facilities in Serpong is expected to complement the lifestyle needs of residents in the area, while the branch in South Jakarta targets professionals who need flexibility in training time in the midst of work routines.
Technically, the facilities provided include various training areas ranging from weight training to cardio that can be accessed 24 hours a day. This non-stop operational pattern is a solution for urban residents who have dynamic work schedules.
In addition to these two locations, the development of the network is also planned to target other areas such as Batam, Cawang, Bekasi, to Cibinong. This massive expansion indicates the optimism of business actors towards the increasing awareness of Indonesian public health after the pandemic.
Through access integration, users of this facility are able to practice at thousands of other branches spread globally, which is an added value for the community with high inter-regional mobility.
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