JAKARTA - In recent days, social media has been filled with a throwback trend to 2016. Not only about photos and clothing styles in that year, the makeup style that dominated in 2016 is also back in trend.
Makeup in 2016 is synonymous with a firm and dramatic look. The lips are full of matte lipstick like Kylie Jenner's Lip Kit or dark and bold, thick contour, sharp eyeshadow, to intense color pigments are the hallmark of makeup at that time.
The 2016 makeup style is clearly opposite to the natural and minimalist clean girl trend, which has been popular since the beginning of 2020.
The revival of this 2016 makeup is also inseparable from the icons in that era. Like Kylie Jenner who celebrated 10 years of Kylie Cosmetics by returning to wearing matte lipstick, teal hair dip-eye to bubblegum pink.
Beauty entrepreneur and founder of Lilly Lashes, Lilly Ghalichi, said that the revival of the makeup trend in 2016 was a more mature and perfect form of evolution.
"Glam 2016 is back and feels better, especially the eyelash look. Imagine sharp, dramatic eyelashes, layered with a widened tip that gives the impression of the main character's energy," said Lilly, quoted from Pure Wow, Tuesday, January 27, 2026.
According to Lilly, the current approach is also much more practical. The presence of individual false eyelashes to magnetic techniques makes a dramatic look easier to apply without the means of hassle.
"I'm seeing old styles applied in a smarter way, like glossy eyelids that look like glass, not sticky," she said.
"Rona copper eyeshadow is thin as if you just came back from the beach, thin but thick eyeliner, and glowing skin with bronzer that feels like a combination of highlighter and sunlight," he added.
Thus, the 2016 makeup style that is now trending again is the latest version, which leaves a super matte skin look. Now the foundation is thinner and the blush looks glowing, which matches the makeup trend of the past few years.
However, despite evolving, the key to the 2016 makeup style still remains with firm eyebrows, bold eye makeup with dramatic eyelashes, and lips that are dressed with matte lipstick.
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