JAKARTA - World tourism has set a new record in 2025. The number of international tourist arrivals worldwide in 2025 reached 1.52 billion visits.
This figure is the highest compared to previous years. UN tourism revealed that the strongest increase in tourists in 2025 occurred in Asia and Africa.
"Demand for travel remains high throughout 2025 despite high inflation in tourism services and uncertainty from political tensions," said UN Tourism Secretary-General Shaika Alnuwais, quoted by VN Express, on Saturday, January 24, 2026.
The number of global tourist visits in 2025 rose to 4 percent from the previous year, where the number of tourist visits throughout 2024 reached 1.4 billion.
2025 is said to be the highest tourism peak in the post-pandemic era. Africa and Asia are the largest contributors to the number of international tourist arrivals.
Africa experienced an increase in international tourists by 8 percent in 2025. A total of 81 million visits were recorded, with Morocco and Tunisia being the most visited destinations.
Then in the Asia and Pacific region, the number of international arrivals increased by 6 percent from 2024. This region recorded a total of 331 million international tourist visits.
This figure makes Asia recover its tourism condition by about 91 percent back to normal after being affected by the COVID-19 pandemic.
Meanwhile, Europe also remains the most popular region for tourists in the world. Europe recorded 793 million foreign tourist visits in 2025, an increase of around 4 percent compared to the previous year.
"We hope that this positive trend will continue until 2026 because the global economy is expected to remain stable, and destinations that were left behind due to the pandemic have recovered earlier," said Alnuwais.
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