JAKARTA - Under the auspices of a night sky filled with history, the courtyard of Borobudur Temple transformed into an international fashion stage. On Saturday, January 17, 2026, Modinity Group successfully held its annual prestigious event, Modinity Fashion Parade (MFP) 2026. This year, MFP is not only a fashion show, but a bold statement about the identity, culture, and infinite potential of Southeast Asian fashion.
Cultural Symbolism in World Heritage Sites
The selection of Borobudur, a UNESCO World Heritage site, as the location of the event marks a new milestone for the Modinity Group. This step is a strategic effort to highlight the power of fashion from the Global South. Borobudur not only serves as an aesthetic background, but also becomes a spirit that gives depth to every collection displayed.
By involving more than 200 models and attended by almost 1,000 invited guests, the open atmosphere at Borobudur creates a dialogue between the progress of modern design and the historical value of the temple.
"Infinite Wonders": Creativity Without Limits
Carrying the theme "Infinite Wonders", this year's parade features a continuous runway narrative. Six major brands under the auspices of the Modinity Group showcase their latest collections that reflect the values of Modern, Modest, and Infinite Blessings.
Brands that enliven the stage include:
Buttonscarves Needle Thread Nada Puspita Zyta Delia CALLARizman Ruzaini (Malaysian fashion house that made its debut at MFP after joining the Modinity Group in 2025).
The beauty sector also took a role through Buttonscarves Beauty which acts as the Official Makeup Brand, ensuring that each model's appearance is in line with the concept of progressive and contextual fashion.
Art and Community Collaboration
The excitement of the event was complete with the presence of the country's famous musicians. The stunning performances from Yura Yunita, Marcell Siahaan, and Katon Bagaskara managed to liven up the atmosphere, combining the majestic music with the dynamic runway visuals.
However, the main strength of MFP 2026 lies in its community. Hundreds of loyal customers from various corners of Indonesia have traveled long distances by land, sea, and air to witness this moment in person. This proves that Modinity has gone beyond the limits of just a fashion label, but has become an ecosystem that grows together with its users.
The Future Vision of Sustainable Fashion
CEO of Modinity Group, Linda Anggrea, expressed his optimism about the future of the regional fashion industry.
"Modinity Fashion Parade is a space for growth. Here, our brands grow together, sticking to the values and communities that have been built. This year feels different because Borobudur gives a stronger context to the story we want to tell," said Linda.
Through MFP 2026, Modinity Group emphasizes that fashion is a complete experience - a combination of quality collections, strong cultural narratives, and emotional connections with communities. This event is a tangible proof that Southeast Asian fashion is now appearing more confident with its own character and perspective on the global stage.
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