JAKARTA - Meeting nutritional needs is a crucial factor in horse care, especially racehorses that are required to have optimal stamina, endurance, and physical recovery.
As equestrian sports develop, the need for feed with a balanced and research-based formulation is increasingly gaining attention, to support the performance and long-term health of the animal.
In the midst of these needs, PT Japfa Comfeed Indonesia has developed the livestock feed sector by introducing a high-nutrient horse feed called Fortis. This innovation is part of the company's efforts to expand its contribution in the agri-food sector, especially in the high-performance animal feed segment.
For this development, Japfa received an appreciation in the Innovative Product category at the Indonesia Rising Stars Awards 2026 held in Jakarta, January 15, 2026.
JAPFA's Corporate Affairs Director, Rachmat Indrajaya, expressed his pride at the company's appreciation.
"We are grateful for this award, it is an award for our commitment to continue to innovate and produce quality products," said Rachmat Indrajaya.
He said that the development of horse feed is part of the company's commitment to supporting the equestrian sports ecosystem, which is currently continuing to grow. According to him, the trend of increasingly popular equestrian championships also encourages the need for quality feed that can be produced domestically.
"Most horse feed is imported, so this product is locally produced at our factory in Lampung. We also see that now under the leadership of Mr. Aryo is very extraordinary, horse sports are a trend with many horse competitions, so we see horse sports as a trend in society," he said.
Equestrian sports themselves require excellent physical condition of the horse, ranging from stamina, muscle strength, to a healthy digestive system. This developed horse feed is designed through a research process to support physical recovery and maintain the endurance of the horse in the face of training and competition intensity.
The formulation of the nutrition is focused on energy balance, bone health, and digestive support, so that horses can adapt to high performance loads more optimally.
This approach reflects the importance of animal feed innovation as part of a sustainable equestrian sports ecosystem.
The Indonesia Rising Stars Awards 2026 event is held by Sarga.co as part of efforts to encourage industry growth, including the national equestrian sports sector. Awards are given to various parties who are considered to contribute through innovation, impactful solutions, and sustainable practices in their respective fields.
In addition to the Innovative Product category, the event also presents a number of other categories such as Impact Solution, Sustainability Champion, Service Excellence, to New Wave Industry Leader, as a form of appreciation for the development and professionalism of the national industry.
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