JAKARTA - Prince George has once again proved his great influence in the fashion world. The eldest son of Prince William managed to create a sensation after appearing wearing a red zipper jacket while accompanying his father to visit a homeless organization in London.
It didn't take long, the jacket he was wearing was immediately sold out in just a few seconds.
The moment happened when Prince George, now 12, visited The Passage in Victoria with Prince William.
During the visit, they helped prepare a relief package and decorate a Christmas tree. George's appearance also immediately caught the public's attention.
Unlike the formal style he usually wears, this time George looks casual with a ruby red jacket with a half-zippered model. The jacket has blue and white striped details on the sleeves and collar, and comes from the famous British retail brand, Boden.
The product named Heritage Half-Zip Jumper is made from a mixture of wool and cotton, so it looks neat but still comfortable.
Interestingly, the jacket is being sold at a discount price of around 27.75 pounds sterling or Rp628 thousand. Once the public found out the origin of the jacket worn by Prince George, the product was immediately sold out at the Boden online store.
"When Prince George appeared wearing a half-zipped jumper from Boden, it was not only a news item, but it also sold out almost instantly. This is a real example of the power of the royal family's influence," said children's stylist Charlotte Kewley to HELLO! Magazine.
Charlotte added that the main attraction of the jacket lies in its simple design and relatively affordable price.
"The price is reasonable and very functional to wear every day. This makes parents feel that the clothes are realistic to buy," he explained.
He also assessed that this phenomenon is similar to the celebrity effect in general, but with a stronger impact.
"There is a certain enthusiasm when public figures, especially members of the royal family, are seen wearing accessible products. We are used to seeing fashion that feels far removed from everyday life, so when that changes, the impact is huge," said Charlotte.
This phenomenon is also known as the 'Prince George Effect'. This is not the first time that George has influenced children's fashion trends. Since he was a baby, every outfit he wore was often an inspiration and the target of parents.
In 2014 when he was only 17 months old, the knitted sweater he wore in the official Christmas photo also sold out and made his brand overwhelmed with demand.
Now as he gets older and approaches adolescence, Prince George's style is considered more neat and classic. But one thing remains the same, whatever he wears always manages to attract attention and move the fashion market.
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