JAKARTA - When you hear the word birthday cafe in South Korea, what comes to mind is usually a photo of K-pop idols, limited edition cup sleeves, and fans who line up for merchandise. But this time it's different. What is celebrated is not K-pop idols, but Jesus. Now the Jesus birthday cafe is being widely discussed and viral in South Korea.
In South Korea, birthday cafes have become a popular culture. Fans usually rent a cafe for a few days and turn it into a space full of decorations, photos, and special events to celebrate the birthday of their favorite idols. This concept is very attached to the world of K-pop, but it turns out it can be packaged in a completely different way.
Seeing this culture so close to young people, a Christian organization called Korea CCC (Campus Crusade for Christ) presents a unique idea of celebrating Jesus' birthday with a K-pop-style birthday cafe concept. The result is a Christmas-themed pop-up cafe that feels warm, exciting, and far from the impression of stiffness.
Once you enter the cafe, the atmosphere immediately feels like a birthday cafe in general. There are special cup sleeves, stickers, photocards, merchandise, photobooth, to various small games. The difference is that all the decorations and content are themed on Jesus and Christmas.
Dilansir dari laman Seoul Searching, salah satu spot yang paling ramai dikunjungi adalah pajangan berdiri Yesus berukuran asli dengan pose setengah bentuk hati. Pengunjung dapat melengkapi pose tersebut untuk berfoto bersama. Menariknya, Yesus juga 'memiliki' light stick sendiri dengan desain khas yang terinspirasi dari konser K-pop.
Like the rules of the birthday cafe in general, every visitor is required to buy one drink. After that, feel free to enjoy all the activities there. There is also a stamp rally, where visitors who complete certain missions will get prizes. Starting from gelato, cute stickers, to special edition photocards.
What makes this cafe feel different is the atmosphere. Instead of being a formal religious event, this place feels more like a community hangout. Young people come not only for worship, but also to socialize, take photos, and enjoy the Christmas atmosphere in a more relaxed way. Interestingly, this cafe is open to anyone, both Christians and non-Christians.
It's no wonder that this Jesus birthday cafe is always viral every year. The concept is simple, but it feels fresh and relevant to the culture of Korean youth. This is an example of how religious messages can be delivered in a creative way without losing their essence.
This year, the Jesus birthday pop-up cafe will be present in three cities in Korea, namely Seoul, Busan, and Gongju, and will last during the Christmas period. For those of you who are in Korea or plan to visit at the end of the year, this cafe can be a different and memorable Christmas experience.
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