JAKARTA - Responding to the needs of Indonesian consumers for effective but safe skin care solutions amid the challenges of a humid tropical climate and high pollution levels, YBK, a Korean clean beauty brand, was officially launched today in an exclusive event "Your Beauty Keys to Better Skin with YBK".
This event was attended by well-known Beauty Enthusiasts and Beauty Creators to witness the birth of a new era of skin care that is supported by science and dermatologically tested.
"We see many consumers struggling to find products that are gentle for sensitive skin, suitable for the climate here but still provide real results. This is what prompted YBK to enter the Indonesian market," said YBK Indonesia Brand Manager Cindy Marcella in a written statement, Sunday, December 14.
He said that the Misi YBK is to help everyone to have healthier and stronger skin through clean, safe product formulations, and supported by Korean science innovation.
"We are present not only as a product, but as a trusted solution for the Indonesian consumer's skin journey," he added.
As proof of its commitment to quality, YBK has been recognized globally through various prestigious awards, including from the Hwahae Beauty Awards, whose assessment is based on testimonials from millions of real user reviews, and the Allure Korea Awards, known as the "Oscar" in the Korean beauty industry. This recognition confirms YBK's position as a trusted brand.
YBK was born from the principle that skin care should not contain ingredients that are harmful or potentially irritating. With the philosophy of "Personalized skincare, powered by science", every YBK product is designed to provide maximum results without sacrificing user safety. The entire YBK product line is suitable for all skin types, including the most sensitive skin and has a weak skin barrier, because it has been clinically tested in Korea and Germany.
YBK introduces three product series that are specifically formulated to answer the most common skin problems in Indonesia:
1. Relief Hydration Series (Soothing & Repairing) Enriched with Centella Asiatica and 5-type Ceramide Complex, this series focuses on soothing irritated skin, strengthening the skin barrier that is damaged by exposure to the sun and pollution, and providing deep hydration. 2. Pore Series (Clarifying & Oil Control) Formulated for oily and acne-prone skin, this series contains Houttuynia Cordata Extract and PHA & LHA to deeply cleanse pores, control excess sebum production, and smooth the texture of the skin. 3. Pink Glow Series (Radiance & Brightening) Formulated with Glutathione, Retinol, Grapefruit Extract, as well as hero ingredients such as White Tomato Extract and Melaway. This product range works effectively to brighten dull skin, disguise dark spots, and fight signs of premature aging, giving a healthy and glowing skin appearance.
Through the "Your Beauty Keys to Better Skin with YBK" event, YBK partnered with KOLs as an important voice in educating the public about safe and science-based skincare. KOLs also tried YBK products that had been personalized according to their skin type and skin concerns. Participants attended product experience sessions and creative activities in the form of DIY skincare packaging.
YBK also announced its official presence in Indonesia. All of its product series can now be purchased online through Shopee and TikTok Shop.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
