Try Face Ratio Technology, Help Makeup View More Personal

Technology for personalized makeup looks. (Photo: Yesica Sitinjak/VOI)

JAKARTA - Each person's makeup style is usually different, because it adjusts to the shape of the face to the skin type. Therefore, everyone should know the shape of the face and type of skin they have, so that the makeup used can be more personalized.

One way to find out the shape and structure of the face is to use face ratio technology, such as at the Make Over MASTERSHADE event, which introduces ARCHI/TECH technology, on December 8-14, 2025, at Space8 ASHTA.

The technology is based on AI, with professional makeup artist (MUA) to present a more precise personalization of makeup. This experience is designed to help each individual understand his face structure, to get a more accurate, relevant, and truly personal makeup look.

"This time, we are bringing personalization to a more detailed level. We understand, finding the appropriate calm is the first step," said Stephanie Lie, Massive and Advanced Beauty Marketing Senior Group Head of ParagonCorp, at SCBD, Jakarta, Monday, December 8, 2025.

"The next personalization step is that someone can recognize their own face ratio, from eye, lip shape, to the structure of the facial feature," he added.

The ARCHI/TECH technology also combines Complexion & Color Finder, coupled with AI-based face ratio mapping technology, to find out precision and personal makeup placements.

By using it, you can also know good makeup styles for the face. Starting from clean girls, Koreans, Igari, Latina, Thai, Douyin, Y2K, to editorials.

"The existence of Face Archi/TechTM helps me to read the facial structure more accurately and can be validation of the feelings we have as MUA," said MUA Make Over Professional, Sissy Sosro.

"From there, I can determine which face feature is the most 'lifting' of a person's face character, and which placement should be lit, suspended, or defined," continued Sissy.

Knowing the structure and shape of the face with AI technology, it can help you have the right makeup look. It also helps MUA work when makeup a client's face, so it can be easier and results are more satisfying.