Cinta Laura Welcomes The Presence Of Imersive Technology-Based Learning Wahana

Cinta Laura at the launch of Chocolatos X-Quist (Photo: Doc. Garudafood)

JAKARTA - Actress Cinta Laura has reiterated her commitment to creative education and scientific development for the younger generation by attending the launch of an innovative educational vehicle titled X-Quest, which carries the concept of 5DX-perience immersive LED technology-based interactive learning.

This spacecraft was built at a food and beverage factory in Sumedang, West Java, and is designed to provide a pleasant educational experience, hone curiosity, and encourage direct exploration of knowledge for visitors.

"As a brand ambassador, I am very encouraged to continue to support inclusive, creative, and relevant education for the younger generation of Indonesia," said Cinta Laura, quoted from her official statement.

"Illuation can be obtained anywhere, either through direct experience or observation with sensitivities like the one offered in X-Quest," he continued.

The inauguration ceremony was also attended by a number of company representatives, as well as regional officials such as West Java Governor Dedi Mulyadi and Sumedang Regent Dony Ahmad Munir.

The company's representative explained that this educational ride opens up opportunities for the public to get to know the industrial process more closely, interactively, and inspiringly. They emphasized that education does not only take place in classrooms, but can live and move through direct experience.

X-Quest is part of the factory visit program that the company has implemented as an effort to increase interaction with the community. This industrial learning journey concept combines 5DX-perience immersive LED technology with direct experience in the factory environment.

In the ride, the factory atmosphere is combined with a futuristic atmosphere. Visitors are invited to explore various interactive zones, including 5D multi-sensory rides with immersive visuals, spatial audio, as well as physical effects such as heat, vibration, and aroma.

In addition, there are agricultural-themed areas and virtual spaces that take advantage of 3D glasses, LiDAR-based games, and LED 360 screens with a scan-to-animation feature that allows visitors' images to turn into digital animations in real-time.

The souvenir shop area is also provided for visitors who want to buy company products or merchandise with the theme X-Quest. In addition, there are also thematic cafes that serve a variety of food and beverage creations.

"Hopefully this industry will continue to develop and provide benefits to the community, from children to adults. We hope that its existence can encourage economic growth in West Java," said the Governor of West Java, Dedi Mulyadi.

Coinciding with International Day of Persons with Disabilities on December 3, 2025, the company also invited Friends of Special Santri from Daruut Tauhiid Cares as a form of commitment to inclusive education and efforts to provide equal learning access for all children.

Wahana X-Quest is expected to be an attractive educational destination for families, schools, communities, and the wider community, as well as support sustainable development goals (SDGs) in the field of inclusive education and sustainable tourism.

Previously, the company had also presented a gallery of the first digital factory visits in Indonesia to combine education with Augmented Reality (AR) and Virtual Reality (VR) technology at their facilities in Gresik, East Java, in 2019.