Louis Vuitton's Iconic Monogram History

Ilustrasi (Jonathan J. Castellon/Unsplash)

JAKARTA - Speaking of world-famous high-end brands, definitely do not forget to mention the name Louis Vuitton which is a French fashion house. Since it was first created in 1854, LV has had many fans to this day, especially with its classic bag model and distinctive monogram.

Several popular celebrities have worn LV bags, such as Audrey Hepburn, Rihanna, Kim Kardhasian, Sarah Jessica Parker, and Alexa Chung. Almost all Indonesian celebrities have also performed with LV bags.

LV's signature monograms are often seen in her bags in dark brown with lv writing scattered irregularly. For designer bag lovers, surely LV monograms are no stranger, huh?

Apparently, this monogram was first made by Georges Vuitton, the son of Louis Vuitton as a tribute to his late father.

This monogram was made in 1896 and Georges was inspired by Japanese square flower motifs and was always brown and beige. Lv's iconic logo is also known as Damier, in French for plaid.

Georges also created this monogram to give identity and overcome the luxury brand's products. Finally, this monogram is indeed becoming famous and prestigious in the world.

In the 1950s-60s, LV suitcases became hot items among celebrities and socialites around the world. Many celebs carry LV suitcases on vacation. Then, in the 60s-70s, suitcases with LV monograms became more popular as luxury handbags, such as speedy, neonoe, and buckets were sold successfully on the market.

Not only that, the LV monogram actually still consists of several models. In 1997, Marc Jacobs worked as Creative Director and launched a new monogram called The Lacquer Collection which was popular after naomi campbell and kate moss.

A few years later, Marc Jacobs also created another monogram of his collaboration with artist Takashi Murakami. This time, the monogrammed desan is white base combined with a colorful logo. About a year later, the same monogram was combined with a picture of a cherry.

Not only leather, monogrammed also began to be worn in denim bags. Also, not only bags, monograms eventually began to be used on clothes, wallets, boots, and hats.

In the end, monogrammed creations themselves continue to evolve. In 2014, LV celebrated its 160th anniversary. They collaborated with six designers and artists to design bags with LV's signature monogrammed. These designers and artists include Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin, and Rei Kawakubo.