Children's Running Event Becomes Physical Activities And Quality Time Family

Pinkfong baby shark run 2025. (doc. official)

JAKARTA - Physical activity from an early age has an important role for children's growth and development. In addition to helping the health of the body, exercise can also be a means of building closeness between parents and children. This concept can be seen clearly in the successful Pinkfong Baby Shark Run 2025 held on Saturday, November 22, 2025 at the Epiwalk Lifestyle, Kuningan, South Jakarta.

This event attracted more than 1,600 participants, which is a combination of parents and children, packed the Race Village area to take a 2.5 km fun run while enjoying various Baby Shark-themed family entertainment and activities.

This global IP-themed running event presents a different experience for young families in Jakarta. This event combines children's physical activities, children's quality time, and music entertainment in one event ecosystem.

This year, Baby Shark Run teamed up with Hyundai as Lead Automotive Partner to present Hyundai STARGAZER Cartenz X and Hyundai The All-new PALISADE as official vehicles in the event area.

Pinkfong Baby Shark Run 2025 is specially designed for children aged 310 years in Kids Run format. Each participation slot is intended for one child and one companion or parent, so that from the start the event is positioned as a safe and child-friendly family bonding space.

Participants traveled the route as far as 10-10.5 km which wasstroller-friendly, surrounding the Epiwalk area and its surroundings, with several game zones and Baby Shark-themed experiences along the track.

After crossing the finish line, the family can continue the day in Race Village by enjoying various activities such as kids zones, play areas, face paining, balloon twist, magician appearances, photobooths, and the Baby Shark Family themed photo area, to kids wave parties that are the highlight of the show.

This Kids wave party was hosted by Dipha Barus, DJ and famous Indonesian music producer, who specifically brought special sets including the remix of the song "Baby Shark" and several children's songs that were repackaged into family-friendly dance music.

Bagi Dipha Barus, tampil di acara keluarga dengan target utama anak-anak menjadi pengalaman yang berbeda. Kids wave party sebagai penutupan acara sukses menciptakan suasat dan hangat, di mana keluarga tidak hanya hadir sebagai penonton, tetapi ikut menyanyi, menyanari, dan berbagai langsung dengan musik serta karakter yang disukai anak.

Through this event, organizers want to show that physical exercise and activities can be packaged in a pleasant manner for children without eliminating the important role of parents.

"Through Baby Shark Run, we want to present an experience that is not only cute and adorable, but also meaningful for the family," said Natasha Pardede, CEO, GMC ACTIVE, as the promoter of the event from her official statement.

"Children move, run, and laugh, while parents are present, accompany, and enjoy quality time together. Hyundai's presence as an automotive lead partner further strengthens this message, as Stargazer X and the Coalition represent the mobility of an active and dynamic modern family," he continued.

Collaboration with Hyundai is also deliberately designed to target young families looking for vehicles that can accommodate their lifestyle.

"Hyundai is committed to always being close to Indonesian families, especially young families who are active and like to do activities with children," said Fransiscus Soerjopranoto, Chief Operating Officer (COO), PT Hyundai Motors Indonesia.

"Through the Hyundai STARGAZER Cartenz X as a family car and Hyundai The all-new PALISADE as a premium SUV at the Baby Shark Run 2025, we want to show that the car is not just a means of transportation, but a partner in creating valuable moments with family," he added.

As a Lead Automotive Partner, Hyundai not only appears through logos, but comes in real life experience in Race Village. Two mainstay models of Hyundai, Hyundai STARGAZER Cartenz X and Hyundai The all-new PALISADE, were introduced as official vehicles in the event area.

Hyundai STARGAZER Cartenz X is highlighted as a modern family car, relevant to the profile of participants, namely young, urban, and active families with small children who like outdoor activities.

Meanwhile, Hyundai The all-new PALISADE strengthens Hyundai's image as a brand that presents a premium SUV with high comfort for families. One of the special moments is when Dipha Barus is mobilized towards the Race Village area using a Hyundai vehicle.

This creates a 'arrival moment' that is part of storytelling on stage. The presence of Hyundai vehicles in the event area is not only a display, but is integrated into the experience of events.

Pinkfong Baby Shark Run 2025 is an example of how global IPs such as Baby Shark can be presented in an educational and entertaining on-ground experience format. With the support of brands such as Hyundai and the execution of GMC ACTIVE, this event shows the great potential of collaboration between IP owners, brands, and the family community in Indonesia.