The Combination Of The Unique Ramen Mixed Taste With NTT Typical Sei Meat

Ramen with a mixture of NTT typical cattle. (Dinno / VOI)

JAKARTA - Not many people think that the culinary delights of Japan and East Nusa Tenggara can mix in a harmonious bowl. The combination ofAlcoins with cows that have a distinctive smell of smoke is now a new innovation that is attracting the attention of culinary lovers.

This combination is not just a taste experiment, but a form of cross-cultural exploration that presents unique warmth and sensations in Japan's typical umami flavored tongue combined with the smoky character of Sei meat which has been known as a culinary icon from Eastern Indonesia.

This kind of fusion trend is increasingly appearing in various restaurants in the country, one of which is Haraku Ramen, a halal ramen network under the ISMAYA Group. This time, they introduced the Beef Series, the latest menu category, which presents an experience of eating ramen with a premium touch.

This series launched with the first two menus, Beef Sei Tori Paitan Ramen and Beef Sei Dry Ramen, both highlighting a combination of Japanese flavors and a flavor-enhancing flavor of Sei smoke.

"The presence of this ramen coincides with the end of the year, a moment that is often used by many people to enjoy special dishes as a form of self-appreciation after a year of busyness. The concept is simple, enjoying delicious food as a form of appreciation for personal achievements," explained Dewa Ari, Marketing Manager of Haraku Ramen at its launch in Jakarta, recently.

Through this new series, this unified outlet wants to provide an experience that not only satisfies the tongue, but also gives meaning to every bribe.

In this series, Beef Sei Tori Paitan Ramen is the menu that steals the most attention. This dish combines a premium cow that smells smoke with thick and savory kolegen chicken broth.

"The combination produces rich and soft flavor harmony because the broth is also cooked like a Japanese recipe for 8 hours," he added.

For those who preferarities without soup, Beef Sei Dry Ramen is here as an equally tempting alternative. Ramen highlighted the character of amoky sei cow on a bitter noodle wrapped in Japanese aroma oil. The shrimpy fried onions fusion adds to the texture contrast and appetizing aroma.

"The combination of salt and smoky flavors presents a new experience of enjoying lighter, more modern, and taste-enriching ramens," said Dewa.

Interestingly, the launch of this menu was also accompanied by collaboration with Instax Indonesia, an instant camera brand from Fujifilm. Throughout December 31, 2025, customers who enjoyed the menu also shared their stories on Instagram.

The method is also simple, bureaucrats only need to mark Haraku Ramen and Instax's official Instagram account, photos that have been taken can be printed directly on the spot and one can be taken home, while the other will be part of the installation themed Wall of Rewards in certain outlets, such as Grand Indonesia (Jakarta), 23 Paskal (Bandung), Tunjungan Plaza (Surabaya), SKA Pekanbaru, DP Mall (Semarang), and Trans Studio Mall (Makassar).

"This installation is a space for expression for customers to share their warm moments starting from relaxing time with friends, self-reward at the end of the year, to small celebrations that want to be immortalized," concluded Dewa.