JAKARTA - Apparently, local shoe brands such as Ventela are heard overseas. Unfortunately not in a fun way, but because of a case that happened on social media.
Warganet was shocked by Vans, who asked Instagram to delete all photos of shoes that Ventela sold because they had similarities to their products. In Indonesia, local brands such as Ventela and Saba are included in Vans' target for many similar product designs.
Ventela, which is known as one of the local lines that is often labeled 'local pride', is a topic of conversation among citizens. Behind the people's pride in a local brand that is starting to be popular, there are things that have followed its success, one of which is the suspicion of plagiarizing other brands. Apart from Vans, many netizens also suspect that other Ventela designs follow the design of Comme Des Garcons.
wow
- howtodressvvell is suspended, this is the 2nd acc (@howtodresvvell) April 26, 2020
As a result, shoe sellers on Instagram have begun to encourage other sellers to take down their temporary posts selling Ventela. Because it is very likely that Instagram will close the account due to Instagram's report to several Ventela uploads on Instagram @ventelashoes.
Alleged plagiarism was widely discussed after Ventela released the latest edition of Ventela Public. Reporting from VICE, the iconic line on the side of the shoe is seen with Vans' signature jazz stripes. Netizens also often point to the similarities between Ventela and the brand from California.
old skool vs ventela pic.twitter.com/em7RWk2BaN
- are see all (@arsyvlg) February 1, 2020
Through his official Instagram account, Ventela explained that the design whose photo was revealed by Vans had been legally registered with the Directorate General of Intellectual Property (HAKI) of the Ministry of Law and Human Rights. They feel that they do not violate the law and that similar designs are commonplace in the creative business industry.
Vans as a popular shoe line dares to do anything to scare off those who plagiarize the shoes of Paul Van Doren et al. In 2018, the brand sued Target for copying Vans' Old Skool designs. They think the retail company is deliberately making clones like Vans in order to outwit consumers. In addition, they also sued Skechers and Primark for plagiarizing their designs.
Screenshot of Ventela's statement (Instagram @ventelashoes)
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
