Celebrating Unbounded Love Between Humans And Animals

Launch of Pawssionate (Photo: Doc. Pawssionate)

JAKARTA - In the midst of the bustle of the city and the fast-paced modern lifestyle, there is a space where animal and pet lovers gather in a colorful and loving celebration.

The event not only featured sweet moments between humans and pets, but also became a symbol that the two could coexist in equal, parallel, and complementary harmony.

The event, known as "Pawssionate Pawty", is intended for pairers (pet owners) and anabuls. In this event, there is no limit between humans and animals. All become one in the same positive energy.

Located at Ascott Sudirman, Jakarta on Saturday, October 25, 2025, the event also officially launched Pawssionate, a local Indonesian fashion brand born from love for annabul.

"This event is actually aimed at parliament and anabul. We as humans who are on par with them, join this anabul event," said Sheila R. Nasution, Founder & Creative Director of Pawsionate, from an official statement.

Sheila emphasized that this event is not just entertainment, but also a tangible form of philosophy that is the breath behind every step of them.

Kita ingin menyampaikan bahwa kita membuat brand ini dengan tujuan membagikan passion dan energi, bahwa manusia dan anabul itu equivalent. Bahkan dengan tanaman pun, kita equivalent. Manusia tidak boleh mengepankan ego, jelasnya.

This philosophy is the basis for every work presented. Not only about clothing, but about the message that love for fellow living things can be realized in everyday life. Starting from lifestyles, habits, to small interactions that are full of meaning.

Each outfit designed for annabul is not made carelessly. Sheila explained that the design development process could take up to three months.

"We really do research and trial directly to the anabul. They have to feel comfortable first, then we produce it. The materials used are also local, we want to support MSMEs and ensure that all products come from Indonesia," he said.

In terms of design, each collection is distinguished between males and females, so that there are twin sets for the owner and the anabul.

"We want to show the warmth of the family, between the child, father, and mother through a harmonious and comfortable dress," added Sheila.

The choice of ingredients is very important. Materials are chosen because they make anabul stay cool and move freely.

"Their comfort is number one. If they can jump, play, and stay active, it means that our design is successful," he said.

What makes this story even more interesting are the two unique figures who became the main symbols and inspiration behind the Pawssionate, namely Emma andashi, two cats bearing the title of Chief Emotional Officers (CEO).

For Sheila, Emma andashi are not just pets, they are representatives of the values of love and togetherness that are the basis of this brand.

"Emma is calm, gentle, but firm. While Shari is energetic and full of curiosity. Both remind me that every creature has its own way of showing love," Sheila said with a smile.

drh. Ricky, veterinarian and CEO of Pawssionate conveyed a message that was delivered simple but touching.

"We want to show that happiness is simple to recognize, loved, and given space to be yourself," said drh. Ricky is also known as the figure behind the care and development of an anabul's health.

The collection launched this time is also open to various types of pets. Starting from cats, dogs, rabbits, to otter, everyone can look stylish without losing comfort.

We made sizes from XS to 4XL. Even Siberian Husky or Malamut Alaska can use it. Everything is made with comfortable and light materials," said Sheila.

One of the parts that steal the most attention is the twin collection, including the satin mukena which is made harmonious between the owner and the anabul.

There is a warm spiritual moment when someone prays with their favorite animal on their side. It's not about style, it's about love," added Sheila.

Pawsionate is committed to maintaining sustainability and supporting local products. All materials used come from domestic producers, and the production process involves many MSMEs.

"We want to support local craftsmen, because they have extraordinary quality and dedication. We want to prove that Indonesian products can compete globally," said Sheila.

The entire collection can be obtained through Mikajan.com, a local e-commerce that is the main home for Pawssionate. This platform was chosen because it has a common vision, namely supporting local brands that bring value and stories.

Pawsionate is not only about clothing, but about the spirit to coexist with full love and awareness

"Pawassionate is not only about fashion, but about coexistence with love and awareness," concluded Sheila R. Nasution.

Through products, social initiatives, and educational campaigns, Pawsionate seeks to raise awareness that concern is not just an action, but a lifestyle that has a real impact on others and the environment.

"We believe, every day is an opportunity to show love, both to humans, animals, and the earth that is our common home." concluded Adam, CEO of Pawsionate.