New Trend: Hiking Appears Stylish While Maintaining Nature By Cleaning Up

An atmosphere of hiking with 910 (Adelia/VOI)

JAKARTA - In the midst of the hustle and bustle of modern life, many people are now starting to find a balance between enjoying nature and maintaining its sustainability. The eco-aventure trend is increasingly popular. Not only exploring the forest, but also taking care of it. This is where a new spirit emerged to become a little hero for the earth through meaningful steps.

The morning atmosphere in the Leuwi Hejo area, Bogor feels different. A number of outdoor communities, media, and nature lovers gather not only for hiking, but also for cleaning the hiking trails from the garbage. The event titled Hike & Clean presents an experience that brings together two things, namely adventures and social action.

They traveled a two-kilometer path, across wet soils and rocks, while picking up scattered garbage. Simple activities, but had a big impact. Not only the environment that benefits, but also the participants who get a new meaning about how to enjoy nature responsibly.

"We believe that the best performance must also be in line with caring for the earth," said Anastasia Irene, CEO of 910Nineten Indonesia when met in Leuwi Hejo, Bogor on Wednesday, October 22, 2025.

In the midst of this activity, the participants also had the opportunity to try out the latest hiking shoes named YUZA HIKEHERO. This product is part of the commitment of local brand 910Nineten to present innovations that are not only technologically strong, but also in line with the spirit of sustainability.

These shoes are specially designed to answer the challenges of Indonesia's heavy terrain. Light on the feet, not hot, and have soft pads that maintain comfort during long trips. The sweat is strong on the ground or rocks, but it still looks stylish for daily activities.

"We want to prove that natural adventures do not have to leave social responsibility. With Hike & Clean, we want to inspire people to enjoy natural beauty while maintaining cleanliness," explained Anastasia.

The event also ended with a symbolic session of handing over waste from activities to tourism manager Leuwi Hejo, a small gesture showing that concern can start from simple things.

After the success of his social activities, 910Nineten is ready to step into the new round. This brand is preparing to introduce the Spring/Summer 2026 collection titled NOCTURNAL, which will be launched at the Trade Show at the end of October.

This collection takes inspiration from the spirit of athletes who practice in the rare times seen as midnight or early morning, when the world was still asleep. Visual designs use heatmap motifs with reflective accents reflecting light from dark to bright. This illustrates the energy that continues to burn from night to dawn.

In addition to YUZA HIKEHERO, this brand has also prepared several leading lines that are attracting attention, ranging from AURORUN (daily trainer shoes for women with RAPID FOAMTM technology) to KAZE DND, the result of collaboration with the legendary Bandung griffite brand, DripsnDrops which brought a touch of streetwear to the world of sportstyle.

Each product is born from in-depth research on how an active lifestyle can mix with the beauty of design. In the hands of 910Nineten, shoes are no longer just leg protections, but a symbol of self-expression about how a person steps, adventures, and gives meaning to the world around him.

"For us, every step is a form of responsibility. We want people to be proud to use local products that are not only resilient but also caring," concluded Anastasi.

From the 'Hike & Clean' activities to the launch of the 'Nocturnal' collection, 910Nineten shows that innovation and concern can go hand in hand. In every design, a simple but strong message is tucked away, namely loving nature means loving yourself.