Nike Launches Unique Sneakers Of IDR 2.1 Million, Often Used To Be Cleaner

DotSWOOSH x Nike Air Force 1 Low 'Dirty Triple White' (Photo: Doc. Nike)

JAKARTA - Usually new shoes come out of the box clean and shiny. But Nike actually reverses the concept through his latest release, DotSWOOSH x Nike Air Force 1 Low 'Dirty Triple White'.

Reporting from the USA Today page, the brand from badminton, Oregon, United States first introduced this unique shoe on April 30.

"The more often you wear, these shoes will look cleaner and neater. That's the simple way," he wrote on the dotSWOOSH Instagram account, Nike's digital platform, which focuses on gaming.

These shoes were designed to look dirty from the start, but over time and usage, the outer layer will peel off and display a cleaner look. Nike calls this concept a new way to reverse the shoe's life cycle, from dirty to clean, not the other way around.

"White Air Force 1 has become part of culture. Usually they look dirty, muddy, full of scratches and it actually shows the character of the wearer. But what if we reverse the story?", reads a statement from Nike.

In addition to its unique appearance, these shoes also have interesting details. On the inside, there is an illustration of footprints on the insole as a symbol of the user's journey.

These shoes are also equipped with two types of ropes, namely classic AF1 white rope and UV rope which will change color as light is exposed. This creates a natural vintage effect.

Nike Air Force 1 'Dirty Triple White' was released on May 7 through the Nike SNKRS application for 130 US dollars or Rp. 2.1 million. The size is available from US 3.5 to 14 for men.

Interestingly, these shoes will be released in conjunction with the 'Triple Triple Black' variant. Both are members of a package called 'Smoke and Mirrors'.

If the white version becomes cleaner over time, the black version will actually reveal a more concentrated black layer when used.

Every pair of shoes is packed with a special brush to clean. It is also just a symbol of the user's travel process.

"You think you already know everything about Air Force 1? You just scratched the surface," wrote dotSWOOSH in an upload on platform X (Twitter).

Through the 'Triple Triple Black' variant, Nike seems to challenge public perceptions.

"We know the meme. We know what you said about us. So we change the story, the more you fight, the more you get." Nike said.