Appearing With Tropical Touch, Ipanema Enriches Collection Through Collaboration With Illustrator Anindya Anugrah

Collection of Ipanema sandals (Doc. Ipanema)

JAKARTA The Brazilian Brand lifestyle, which is synonymous with stylish, comfortable, and colorful styles, further strengthens its existence in Indonesia through the opening of the latest store at Pondok Indah Mall, Jakarta. Known not only as a flip flop brand, the presence of this store is a form of Ipanema's commitment in presenting a stylish and affordable collection of fashion sandals, designed to complement casual and feminine appearances in everyday life.

Sara Calista, Head of Marketing Communications for Ipanema Indonesia, said Ipanema inspired a stylish and comfortable modern lifestyle through a collection of sandals designed for every moment. Since being present in Indonesia in early 2024, the response we have received from consumers is very positive. Therefore, to expand access to our superior products, Ipanema has added store locations in strategic areas in South Jakarta. After Jakarta, Bali, Bandung and Batam, we will also add Surabaya and Medan to our expansion plan, added Sara Calisa.

The opening of Ipanema's newest store at Pondok Indah Mall, begins today. Not only introducing a collection featuring modern designs with a tropical touch, this year Ipanema also introduced a collection of collaborations, Ipanema Graphiti, a collaboration with local artists, Phantasien who is also an illustrator of Anindya Anugrah This fresh and unique collection is a work of art that celebrates Indonesian women, culture and nature while capturing the wealth and beauty of their heritage.

This collaboration is part of Ipanema's commitment to provide relevant local experiences, collaborating with artists and the creative community to have a positive impact.

Phantasien X Ipanema Collection (Instagram)

Various activities can be followed by fashion lovers and conveniences at the opening of the store, such as:

Free drink (cocktail and mocktail) for visitors. The condition is only to follow IG Ipanema Indonesia

Every purchase of at least 2 Ipanema products can be custom flower Bouquet (as long as supplies are still there)

"Ipanema also has collections of accessories such as bags and vouchers to complement fun and stylish performances. Ipanema represents a combination of design and comfort in a modern and classy style. Each collection is designed to present effortless Goods," Sara Calisa concluded.