Hirono Doll Claims To Be Sliding On The Labubu Trend, This Is The Price

Hirono Doll and Kim Taehyung (Photo: Wio News)

JAKARTA - Not long ago, the world of toy collectors was shocked again by the emergence of a new trend triggered by V BTS or Kim Taehyung. After previously Labubudari Pop Mart had dominated the market, now it is Hirono Doll's turn to steal attention and is said to replace him.

Everything started when V BTS was seen at Incheon International Airport on October 4, when he was about to leave for Paris Fashion Week 2026. He appeared stylish with elegant casual outfits and a brown Celine bag. But what caught the eye the most was not his clothes, but the hang of a small doll in the shape of a cute character in his bag.

The doll turned out to be Hirono Living Wild Fight For Joy Edition, the result of a collaboration between a Chinese artist named LangdanPop Mart. It didn't take long, after Taehyung's photos circulated on social media, Hirono Doll immediately sold out on the market.

"Just trust Taehyung to make toys go viral," wrote one user X (Twitter), quoted from the WIO News page.

"Accessory fashion V must be sold out," said another netizen jokingly.

Before going viral because of V BTS, Hirono was actually quite well known among art collectors and designer toy fans. This character is described as a gentle figure with a melancholic expression wearing a brown bear costume from suede ingredients, and carrying a small torch that symbolizes courage and hope.

But since being seen with Taehyung, Hirono has transformed from a niche collection into a global phenomenon. The hashtag #HironoDoll was trending on various platforms, and many fans called it a newLabubu.

"Labubu runs so that Hirono can run," wrote one fan on social media, describing the shift in collector trends due to celebrity influences.

The official price of the Hirono Living Wild Fight For Joy Edition from Pop Mart is estimated to be in the range of 80 US dollars to 120 US dollars (Rp1.3 million - Rp1.9 million). However, after going viral due to V BTS, prices in the secondary market jumped dramatically.

On several international reseller platforms, this doll is sold up to three times, reaching IDR 5 million IDR 6 million per unit depending on the conditions and equipment.

It's no secret that anything worn or used by V BTS will immediately become a trend. From clothes, perfume, to bag hangers, everything can be sold out in just a matter of hours. Now Hirono is officially a new target item for K-pop collectors and fans around the world