JAKARTA - For years, the world of beauty has focused on skincare. Starting from anti-aging serum to cream with peptide content that promises stronger and more luminous skin.
But now, the same active material is becoming a new star in the world of haircare. Peptide, a small molecule that used to be only known in skin care products, is now a new secret behind stronger, healthier, and shiny hair from within.
"So far, peptides are known for their ability to repair and rejuvenate to the cellular level," said Ano happened to Adya, Founder & CEO of K Formula, quoted from the News18 page.
"Now, this material is starting to become the spotlight in the world of hair care and this is where the real revolution begins," he continued.
Unlike conventional hair products such as oil or glare serums that only work on the surface, peptides penetrate deeper into the hair structure.
This molecule helps reconnect the damaged palace chain, the main hair-forming protein. In this way, peptides don't just make hair look healthy, but really fix them from the inside.
"The result is not just a temporary effect. The hair feels stronger, more elastic, and appears to be alive again," added Adya.
Peptides work biologically, not just cosmetics. Types of peptides such as copper peptide and biotinoyl tripeptide play a direct role in strengthening hair follicles, stimulating growth and repairing heat, coloring, or pollution damage.
"Peptides work from the roots, not just coating the hair rods. Therefore, the effect is more durable and the results are really felt," explained Harshit Gohil, Founder 365veda.
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While hair masks or oils usually disappear after several shampooing times, peptides improve the hair foundation. This helps restore its natural strength and basic structure.
Although the use of peptides in hair care products provides extraordinary results, experts agree that hair health is also influenced by the condition of the body from within.
Hair health is one of the clearest reflections of body condition and signs of aging. What you eat and how you take care of your body are as important as the products you use outside," said Gohil.
A holistic approach that combines balanced nutrition, good blood circulation, and treatment with peptides is believed to be able to provide maximum results. With this combination, hair grows stronger, thicker, and naturally shiny.
Like skincare that evolved thanks to peptide technology, now the world of hair care is also entering a new chapter. The focus is no longer just organizing or covering up damage, but really repairing from root to tip.
"We are at the beginning of a new era, where hair is not only arranged to be beautiful, but really repaired from within. That's the miracle of peptides." concluded Adya.
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