JAKARTA - Every October 2, Indonesia commemorates National Batik Day. This commemoration is a special moment to celebrate invaluable cultural wealth.
Celebrating the cultural wealth of batik from all Indonesian people, including young people like Gen Z. This is because the younger generation is the next generation who must preserve batik so that it does not fade.
To participate in preserving batik, wearing it in everyday life is very important for Gen Z. However, the use of batik in Gen Z is very different from the previous generation.
Iwan Tirta Batik CEO, Widiyana Sudirman, said that in using batik, Gen Z prefers an easy-to-use and simple model. They also like batik cloth that can be used on different occasions.
"The model to Gen Z is more about easy to wear, which is basically very simple," said Widiyana when met in the TB Simatupang area, Jakarta, written on Wednesday, October 1, 2025.
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"Maybe it can be multifunction too. So it's like one scarf (batik) can be used in various events," he added.
Gen Z also prefers the use of batik not in the whole dress, but only in a few body areas. Like on the shoulder or waist, which makes his appearance look simple but still stand out.
"And the number of batik in one body (when using batik), not as many people as in the past. Gen Z wants to be like batik here (on the shoulder) one, the other is all innocent. So simple but there is a statement too," he explained.
Not only that, the generation who was born in 1997-2012 also has its own preferences in choosing the batik cloth used. They prioritize the impact of the batik environment, which is very good on its conservation in the future.
"For Gen Z, what kind of batik do you want, for the surrounding environment. So talking for sustainability," concluded Widiyana Sudirman.
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