JAKARTA - The fashion world not only talks about fashion trends, but also about how works can be a reflection of a nation's culture, creativity and identity. Fashion performance events are often used as a forum to introduce new works while inspiring people about the development of lifestyles.
In Indonesia, one of the events that consistently presents this is Fashion Nation XIX which was held at Senayan City Mall again in the spotlight as an important stage for the Indonesian fashion industry.
This annual event always presents a surprise, where local fashion designers and labels present the latest work that reflects their trend as well as their distinctive identity.
In this year's edition, two names known for their elegant and modern styles also caught the attention of the audience with its newest collection. Buttonscarves introduced a new series titled Dune Series, while The Syringes launched a Viola collection.
These two collections were demonstrated in a fashion show that received a warm welcome from invitations and fashion lovers.
Buttonscarves CEO Linda Anggrea explained that the Dune Series was born from a visual experience in nature, especially the desert.
"A unique texture and sand gusts create a magical sensation which is then translated into design. This collection features a soft color palette combined with an organic pattern resembling sand movement," said Linda, when met at Senayan City Mall, Jakarta, Friday, September 26, 2025.
The products presented include scarf, modest wear, and accessories, so that they can be a versatile style choice for their fans.
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Meanwhile, Benang Pinjam presents Viola with feminine, elegant, and classy nuances. Although not many details are presented, this collection still consistently emphasizes the characteristics of the brand, namely elegant silhouettes, neat pieces, and color games that display the modern side of women.
The presence of the two labels on the Fashion Nation XIX stage further strengthens their position as local brands that consistently present quality works. More than just clothing, both of them also raise the lifestyle narrative of today's women who are confident, elegant, as well as dynamic.
With a different theme, Buttonscarves with a calm but strong desert inspiration. While the needle with a elegant feminine touch. Both of them managed to steal the attention of the audience.
Their appearance at this prestigious fashion event also shows that Indonesian brand works are able to compete, experiment and maintain the characteristics that their fans have loved.
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