Celebrate The 50th Anniversary, Polytron Brings Innovation And Benefits To The Community

Polytron Fest 2025 (Ist)

JAKARTA - 2025 is a meaningful year and celebration for Polytron, who is even five decades old. For this special commemoration, Polytron officially launched the Always on campaign that raised the story of Kita Bersama, collaborating with musician Sal Priadi in a series of Polytron Fest 50th Anniversary events.

This event was held at Plaza Barat Gelora Bung Karno (GBK), Jakarta on 19 21 September 2025, with various activities and excitement. Polytrin Fest will also be present in Semarang on 45 October 2025 at Gajah Mada Plaza, as an effort to get closer to the community, which has been an important part of the company's long journey.

The Joint Story Campaign confirms that Polytron's 50-year journey is not only about a national brand, but a collective story of all Indonesian people. From living room to kitchen, from entertainment to everyday life, Polytron comes in various moments that form a narrative of togetherness.

The message that is carried is that every individual has a unique story, and when combined, it all combines into a story of Kita Bersama. The spirit of collectivity is what Polytron wants to celebrate, while at the same time inviting people to grow optimism towards the future.

Polytron is a national electronics company that for 50 years has not only survived, but continues to grow. This shows the confidence of the Indonesian people that Polytron understands their needs the most. We have a strategy of 3i (Invention, innovation and improvement) with product personalization that is relevant to every generation, we want to continue to be part of the life story of the Indonesian people," said Albert bunga, Head of Group Product Home Applications Polytron in a written statement.

Since its establishment in Kudus in 1975, Polytron was born from the belief that the Indonesian nation was able to produce its own electronic products even though the market at that time was controlled by European and Japanese products. With local resources and an innovation spirit, Polytron has grown to become a pioneer of national electronics that presents relevant products for the community, from the first black and white television to diversification of modern products such as electric vehicles and Polytron Luxia laptops.

Polytron Fest 50th Anniversary presents a variety of activities, ranging from music concerts enlivened by top artists such as Sal Priadi, Yura Yunita, Anji, RAN and so on. The main highlights of the festival are Fun Run 5K and 2.5K with the first Live DJ Streaming Experience synchronization in Indonesia, where participants can enjoy real-time DJ music through a device by simply scanning a QR code along the route.

In addition, there are padel competitions, inter-community matches, coaching sessions padels, to various other interesting activities during celebrations. With this inclusive concept, the Polytron Fest is a space for togetherness that embraces various levels of society.

As a form of appreciation for the 50 years, Polytron also presented a special promo in the form of a lottery with a prize of 1 Polytron G3+ Series electric car, 5 units of Polytron Fox-R electric motorcycles, electronic products, to cashbacks of up to IDR 500,000. Exclusive at Polytron Fest, visitors can participate in a 50% discount auction for the first 50 buyers per day during a flash sale at the West Plaza GBK and have the opportunity to win attractive merchandise and door prizes worth millions of rupiah.

On the other hand, Polytron also contributes to the community, especially in Kudus through the Simple Habitable Home (RSLH) program. From the target of renovating a total of 100 houses, around 69 units have been implemented.

"Efforts to eradicate poverty cannot be done alone, it is necessary to take collaborative steps between the government and the private sector. Polytron as an icon of pride for the people of Kudus and Central Java has shown its concern by presenting this RSLH program. We believe that this joint initiative will have a wider and more real impact," said Hasan Asyari, Head of Economics and Development of Kaliwungu District, Kudus.

This celebration does not only belong to Polytron, but belongs to all of us. Through festivals, campaigns, and social programs, we want to make sure that our Joint Story really lives in a real form. Hopefully this togetherness will continue to grow, bring optimism, and pave the way for the next 50 brighter years," concluded AlbertANG.