Design Of Indonesian Furniture, Association Of Current Culture And Functions

Illustration of interior design. (Adelia/VOI)

AKARTA - More than just filling the empty space, furniture is a reflection of our identity, philosophy, and commitment to sustainability. A chair does not only serve as a seat, furniture is a work of art, cultural evaporation, and proof of material innovation.

Choosing the right design is the same as choosing the narrative you want to convey about yourself and your home. This is a decision that is now increasingly being realized by the urban community. This education is the basis for seeing Indonesia not only as a producer, but also a trend center that determines the direction of global tastes.

The global design and lifestyle stage is turning back to Indonesia. The Indonesia Furniture Exhibition, Interior Design, & Craft (IFFINA+) 2025 is officially opened at the Indonesia Convention Exhibition (ICE) BSD City, Tangerang.

Carrying the visionary concept of "Story of Origin," IFFINA+ 2025 is not just an exhibition event; it is an ambitious declaration to position Indonesia as the center of world culture, design, furniture, and handicraft trends.

Held by the Indonesian Crafts & Furniture Industry Association (Asmindo) and PT Mahala Imaji Kreasi, the exhibition which runs until September 20, 2025 appears on a massive and inclusive scale.

More than 150brandlocal and international, 25 well-known designers, 25 creative communities, as well as 30 educational institutions and collaborating industries, created a showcase ecosystem that unites traditional heritage, contemporary creativity, and cross-sectoral innovation.

The theme "Story of Origin" was chosen to underline the importance of naturalness, sustainable practice, and innovation in responding to global market demands. Through this theme, IFFINA+ 2025 is determined to strengthen the competitiveness of the Indonesian furniture and craft industry.

To realize this vision, IFFINA+ collaborates with Eugenio Hendro as a Creative Director and is supported by the Board of Curators consisting of influential figures in the industry, such as Diana Nazir, Eric Luwia, and William Simiadi.

"As an association whose majority of members are labor-intensive SMEs, ASMINDO is determined to encourage increased market control, both export and domestic. The presence of IFFINA+ 2025 means a very strategic meaning, not just an exhibition event, but as a driving force for the national furniture and handicraft industry ecosystem," said Mr. Dedy Rochimat, Chairman of Asmindo, when met at ICE BSD, Tangerang on Wednesday, September 17, 2025.

One of the main differentiators of IFFINA+ 2025 is its efforts to be closer to the public and urban lifestyles. In addition to the thematic exhibition area (Immersive Expo) featuring furniture, furnishing to kitchen and bathroom products, this event also presents a series of inspiring flagship programs.

1. Talks+: In-depth discussion forum presenting curated speakers such as Ivan Gunawan, Agatha Carolina, and Lim Marsulin, discussing global trends to environmentally friendly material innovation.

2. Youth+ Project: An important platform for displaying new talents and innovative works from young designers and educational institutions.

3. Community +: Platform networking and matchmaking which brings together various lines of industry live, ranging from buyers to academics.

4. Homeliving Festival by JKTGo:Zona baru yang menjadi hasil kolaborasi dengan JKTGo. Area ini menghadirkan pengalaman belanja langsung (retail)homeware, decorations, dan produk kreatif lokal yang populer di kalangurban lifestyle.

The collaboration with JKTGo aims to expand the exhibition audience to the segments of the general public, homeowners, and those interested in daily lifestyle decorations.

Etty Anggraeni, Project Director of IFFINA+, emphasized the role of IFFINA+ as a bridge.

"IFFINA+ is not just a furniture or craft exhibition, but a place where culture, creativity, and industry unite. In 2025 we want to bring a closer experience with the public, more collaborative, as well as strengthen Indonesia's footprint in the landscape of global designs," he said.

With a solid track record, IFFINA+ 2025 is targeted to reach a wider audience, ranging from industry professionals, retailers, to home owners and students. This exhibition is open to the public and free of visit.

Visitors not only have the opportunity to see well-known designers such as Ivan Nauval and Bayu Edward, but can also enjoy demonstrations, inspiring discussions, taste special culinary delights in the F&B Market, and bring home selected homecoming works from young Indonesian talents.