Coffee Now Is Not A Matter Of Feeling But Interaction And Outlet Experience To Customers

Coffee illustration. (doc Starbucks Indonesia)

JAKARTA - For many young people, enjoying coffee is no longer just a matter of taste. More than that, coffee shops have turned into social spaces where interactions, ideas, and new experiences have been created.

The warmth of barista's greeting, the comfortable atmosphere that supports various activities, to personal touch like a small note in a glass, makes coffee moments feel closer and more memorable.

This is where coffee is transformed not only as a drink, but rather an experience that brings customers together with the outlets they visit.

This is also what Seattle, USA, Starbucks Indonesia coffee outlets continue to strive for by presenting an appreciation program in the form of More Than Worth for customers.

"We strive to always be a special place to gather and connect, and we want to continue to bring Starbucks Experience to all of our customers. To make it happen, we are preparing baristas to always be able to provide the best coffee at every outlet we visit," said Liryawati, COO of PT Sari Coffee Indonesia, the holder of the Starbucks brand license in Indonesia at the launch of the campaign in Jakarta, recently.

He added that the concept of "third place" is still maintained as a safe and comfortable space between homes and places of activity. Not to mention the matter of personal touch from barista, starting from the way they mix coffee to simple greetings or through small notes in glasses, making the atmosphere of coffee feel closer and more meaningful, while making coffee shops a comfortable space for various activities.

Uniquely, this atmosphere can not only be felt in Indonesia, but also in all Starbucks outlets in various countries.

"Through this campaign, we can show that every outlet we have is a small global village where connections with barista and outlet convenience are a priority and can be felt in any country, and we are proud that Indonesian coffee, namely Sumatran coffee, is also one of Starbucks' mainstays around the world, including in Japan," he added.

On the same occasion, Jojor Sabella Ignasia, Head of Marketing & Communication of PT Sari Coffee Indonesia said, this program offers collectors and interactive digital experiences for Starbucks Rewards members.

Each member has the same opportunity to win a travel prize to Tokyo or other attractive prizes.

"The main prize includes a trip to the Starbucks Reserve Roastery Tokyo, iPhone 16, as well as free drinks for a year. To participate, customers can only transact at least IDR 70,000 in one receipt and will receive lottery coupons drawn in December 2025.

Each customer has the same opportunity to win a trip prize to Tokyo or other interesting prizes. As part of a series of events, community activities such as Coffee Party will also be held in the Car Free Day area of Jakarta, which is open to the public with various entertainment, from music to photobooth, while still centered on the experience of enjoying coffee together.