JAKARTA - The food and beverage industry (Food & Beverages / F&B) in Indonesia continues to show rapid development. Behind the daily culinary offerings, there is a business system that needs to be managed efficiently.
Starting from supply chains, cashier management, to sales strategies. This is the reason why digital transformation in this sector is very important.
One real example comes from PT Esensi Solusi Buana (ESB), a cloud-based software provider technology company specifically designed for F&B business actors.
Recently, ESB made it to the Forbes Asia '100 to Watch' 2025 list in the category of Enterprise Technology & Robotics. This award highlights companies with high innovations and real impacts on their industries, including the F&B which is one of the pillars of the national creative economy.
"The entry of the ESB to the Forbes Asia 100 to Watch list is an important milestone, not only for our journey, but also for the Indonesian F&B industry," said Gunawan, ESB Co-Founder & CEO, from an official statement from the ESB.
"The appreciation from Forbes Asia shows that solutions born in Indonesia are able to have a regional impact on global relevance. This is also proof of the dedication of the ESB team in encouraging digital transformation, as well as strengthening our commitment to continue to innovate so that the Indonesian culinary industry can be more efficient, and ready to face market challenges," he continued.
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Digital transformation helps business actors manage more effectively. Since its establishment in 2018, ESB has been a partner for more than 30 thousand merchants and 13 thousand brands in Indonesia and Southeast Asia, from culinary MSMEs to large restaurant chains. With more than 500 million transactions worth more than IDR 65 trillion, this technology has proven to encourage the growth of the F&B industry in the digital era.
ESB presents a technology ecosystem specifically designed to facilitate the management of culinary businesses. Through the ESB Point of Sales (POS), business people can manage cashier transactions digitally and more practically. Then there is the ESB Core (ERP) which functions as an integrated business management system, helping to regulate operations from upstream to downstream.
Not to forget, the ESB Order allows the online ordering process to be more efficient, both for customers and entrepreneurs. These three systems are interconnected, create a neater, faster, and support business development in the digital era.
In addition, the ESB also presents OLIN, the first AI assistant in the Indonesian culinary industry. OLIN is able to help entrepreneurs make data-based decisions, increase sales by 50%, present analysis with 98% accuracy, and detect potential fraud automatically.
According to BPS, in 2023 there are around 4.85 million F&B businesses in Indonesia. This huge amount is a potential valuable data for the development of AI technology, so solutions such as OLIN can continue to learn, develop, and provide greater added value for culinary entrepreneurs.
The entry of ESB in the Forbes Asia 100 to Watch 2025 list is proof that local technological innovation is able to penetrate the global stage. For food industry players, this is a momentum to be increasingly aware that digitalization is no longer an option, but a need for businesses to survive and thrive in the midst of competition.
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