Pop-Up Meriah 80 Years ELDE In Indonesia, Present Exclusive Koleksi

ELLE Celebrates 80 Years Of Style With Pop-Up Meriah Experience (Doc. ELLE)

JAKARTA Attended by fashion lovers, ELLE marks her 80th birthday by presenting immersive pop-ups to enjoy fashion and culture. Equipped with special collections, creative activities, and exclusive collaboration with artists.

Visitors can find exclusive luggage covers with birthday-specific artwork from French artist Marion Charlet, available in limited quantities, alongside a selection of bags, suitcases, footwear, clothing, and ELLE watches.

"For eight decades, we have celebrated women's individuality, creativity and confidence around the world. Bringing our 80th anniversary to Jakarta with SOGO allowed us to share that spirit through the Paris-meets-Jakarta experience of fun limited collection to collect, moments to create, and communities to inspire each other," said Plai, Assistant Marketing Manager of Lagardére Active for Southeast Asia.

This activation in Indonesia is part of a global program held with the theme of art and brotherhood of women a global initiative that unites international exhibitions, collaborations with 31 female artists, as well as solidarity actions with ARTCURIAL and the CARE organization.

We are very happy to be able to celebrate ELLE's 80th birthday through immersive pop-up experiences in SOGO. As a lifestyle destination, SOGO is committed to bringing our parapelangggan a closer global fashion and culture experience. This collaboration allows us to showcase the spirit ofELLE's style and creativity, as well as offer exclusive collections and memorable moments for visitors across our outlets," said Handaka Santosa, Managing Director of SOGOIndonesia.

This activation in Indonesia is part of ELLE's 80th anniversary global program, this mobile exhibition will take place in Osaka (411 August 2025), Bangkok (1116 September 2025), and New York (1417 October 2025) before culminating in Paris (714 November 2025) with a charity auction on November 14 at ARTCURIAL, whose results will be donated to support CARE.