Color Coordination Becomes A New Fashion Trend Among Gen Z

Illustration of color coordinator style which is a trend among Gen Z. (Freepic)

JAKARTA - In the fashion world, each generation has its own characteristics. Generation Z, for example, appears with characters to different fashion styles compared to its predecessor, the millennial generation.

If millennials tend to be more experimental with a multilayered trend, then gen Z actually chooses a simpler but still attractive fashion style, including color coordinator.

Color coordination is a fashion trend that prioritizes color harmony from head to toe. The colors used are usually still in one tone, both bright to dark gradation and similar nuances.

"The habit of dressed in Z genes is simple, they play more color or color coordinator. If the color is not the same between superiors and subordinates, the color can play to the gradation. For example, the color is younger, the bottom is a bit darker," said Rizky at the Glocal Mid-Year Sale event in Bandung, recently.

Gen Z still pays attention to small details that give aesthetic value, especially in terms of color selection. For them, clothing is not only about appearance, but also self-representation on social media, which has become an important part of everyday life.

He added that this pattern of dress was also influenced by the presence of influencers on social media. Gen Z, who is very close to technology, often makes content creators the main reference in choosing style.

Not surprisingly, their style of dress often looks similar, although there are no specific rules or dress codes.

"That's why if you look at their style of dress (gen Z) all the same. Like yesterday, they came to the event, even though there was no dress code, but all the colors and styles of dress were the same. That's because the style of dress that applies color coordinator," he added.

This fashion style is also predicted to last in the next few years. The reason is simple, namely a minimalist style but still stylish makes young people feel confident, comfortable, as well as practical.

In addition, the choice of clothing with a similar color tone is considered more environmentally friendly because it can be combined easily without having to buy a lot of new clothes.

On the other hand, Gen Z is known to be more careful about aesthetics. They tend to avoid hitting colors that are considered to damage the appearance. Color harmony is considered more "socially safe" when uploaded to social media or when meeting other people directly.

Seeing this enthusiasm, GlamLocal again held a Mid-Year Sale in Bandung, West Java, as part of its second anniversary celebration. This event presents around 90 local fashion brands and lasts until Sunday, August 31, 2025.

In addition to giving Gen Z a contemporary style choice, this activity also aims to improve brand awareness while supporting local MSMEs to further develop.