JAKARTA - Eye makeup has long been a major spotlight in the world of makeup or beauty. But in recent years, attention has shifted more specifically to eyebrows. No longer considered just makeup, eyebrows are now one of the most important elements in expressing a person's character.
For example, on the appearance of eyebrows that look natural, neat, but still soft, they are increasingly popular because they are considered capable of bringing a fresh and effortless impression.
This trend is also influenced by people's fast lifestyle. Many people want practical makeup, don't take time, but can still support self-confidence.
Therefore, various eyebrow product innovations continue to emerge, ranging from ultra-thin pencils to create scratches resembling strands of hair, to special gels that keep eyebrows neat throughout the day.
Founder of Beauty Haul Group, Irene Ursula, emphasized the importance of eyebrows in everyday appearances. The reason is, eyebrows have a big role in shaping a person's first impression.
With the right technique, eyebrows can add to facial assertiveness, make the look fresher, even present an illusion of a more balanced proportion of the face.
"Alis can have a big impact on a person's appearance. With the latest innovations, we want everyone to feel more confident, regardless of the eyebrow shape they have," he said in a press statement from Somethinc to VOI.
He added that the natural eyebrow trend that is currently developing is born from increasingly diverse consumer needs. Such as the use of an eyebrow pencil as thin as a needle the size of 0.8 mm microtip. This size allows users to make scratches as smooth as real hair, presenting hair-strokes like microblading, but in a much more practical way.
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The results are eyebrows that look more full, natural, and perfect precision for those who want to look neat.
"For us, presenting products is not just following the trend. This latest eyebrow collection was born from a deep understanding of the needs of the Indonesian people, natural, neat eyebrows, but still easy to form," he explained.
Meanwhile, for a more assertive display, there is also an option that provides a fully charged effect like an eyebrow embroidery. For example in Brow Filler Slim Retractable Eyebrow comes with a tip oval-blade innovation.
This unique form allows users to perform two actions at once, frame and fill eyebrows easily. The final result provides a neat, gentle, and natural browser effect, so it is suitable for beginners and professionals.
With the addition of a spoolie at the end, users can immediately mix the color to create perfect fine gradation.
It is incomplete to talk about a series of eyebrow makeup without any products that are able to keep eyebrows neat throughout the day. Such as Browcara 24Hold with a waterproof formula and durability of up to 24 hours.
This 24-OLD Formula innovation allows eyebrows to stay-put even though they are exposed to sweat or all-day activities.
"All eyebrow makeup variants such as Microslim 4D, Brow Filler & Browcara 24Hold are officially available on August 25 through the Shopee Official Store Somethinc exclusively, before attending various other e-commerce & beauty stores throughout Indonesia," he concluded.
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