Childhood Care Products Can Create Strong Memories Of Children And Parents

Illustration of the closeness of mothers and children (Pexels/Yun Krukau)

JAKARTA - In raising children, every parent applies a different method. However, in parenting, providing love, creating a safe environment, and supporting children's growth and development are the most important things.

"Even though the method has changed, the child's need for attention, affection, and the presence of parents remains the main foundation," said clinical psychology, Ratih Ibrahim, MM, in the HI Roundabout area, Jakarta, on Thursday, August 21, 2025.

Today's parents not only enforce discipline, but also learn to balance between supervision, open communication, the use of technology, and various care products to optimally support children's development.

Every activity and care that parents give to their children from childhood will be an extraordinary memory in the future. Products used by children from childhood will also give rise to emotional memories, memories that are strongly attached by the emotions that accompany them.

These emotional memories are honed by simple things that are familiar in everyday life, such as the aroma of bath soap, the mother's gentle touch when applying body cream, the sound of a plate eating together, and others.

Memories will later influence children to interpret an event. These memories help them to learn are better prepared to deal with similar situations in the future.

"When today's mother chooses a product that her mother used to use, it's not just a matter of function. But also about emotional bond buildings from time to time, presenting snippets of her childhood to be passed on to her child," he explained.

Like using a product from Cussons Baby that can accompany the journey of parental love in raising and creating beautiful memories with children. With a new look, namely modern pastel packaging, Cussons Baby presents an illustration character of baby Customs, and contains natural ingredients with triple nutritional blend innovations to support parental care from the 90s generation to gene Z.

'Cussons Baby's transformation is not just a visual change. We want to be a part of every moment of mother, as well as accompany the journey of love for parents from generation to generation in caring for their children with pride and happiness through products that are safe, innovative, and relevant to the needs of today's mothers," concluded PZ Customs Indonesia Marketing Director Eva Arisuci Rudjito.