JAKARTA - Usually, people wear makeup to make them look fresh, bright, and not dull. But now, Gen Z is actually reversing that trend. Makeup with a look like tired or known as Tired Girl, which is currently busy being a trend on TikTok and social media.
This appearance was deliberately made to make it look like sleep deprived, with panda eyes, pale skin, and slightly bruised lips. Although it looks strange, many young people are interested. They feel this is a form of honest self-expression.
Jenna Ortega, who plays Wednesday Addams in Tim Burton's Wednesday series, is considered an icon of this trend. In her role, Jenna appears with a pale face, dark eye circumference, and minimal makeup. But it's precisely this look that is considered cool by many Gen Z fans. Even during the film premiere in London, Jenna comes like someone just woke up, but it's still stylish.
"Tired Girl's show has a character. It's not perfect, but it's interesting there," said Kim Brown, makeup artist and beauty director of Glass magazine, quoted from the CNN page on Saturday, August 16.
Different from the previous makeup trend that focused on hiding deficiencies, Tired Girl actually highlighted the side of fatigue and imperfections. Instead of being disguised, the eye bags are thicked with dark eyeshadow. The pale lips are left or given purplish colors.
Influencers such as Lily-Rose Depp, Gabbriette, Emma Chamberlain, to Lara Violetta joined in enlivening this trend on TikTok.
"The eye bags are cool, because you have to work hard first to get them," said Lara.
Even though at first glance it looks like careless, this trend has a deep enough meaning. Tired Girl is not only about appearance, but also about fighting social pressure to always look perfect.
"This trend is not the type of girl who has time to make makeup for hours. There are more important things to do," said Nirvana Jalalvand, makeup artist for the second season of the Wednesday series.
In this context, the appearance of fatigue is not a top priority and that's fine. This trend is also considered a reaction to the Clean Girl culture, which was previously very dominant.
Clean Girl is synonymous with glowing faces, merona cheeks, and perfect healthy impressions. But now, many are starting to feel tired of the demands of appearing all ideal.
"We are tired of everything that is neat and aesthetic. Now people actually like the honest and messy things," explained Nirvana.
He also added that this trend is in line with changes in the style of posts on social media, which now prefer blurry photos and not excessive editing.
One of the reasons why this trend goes viral quickly is easy to follow. No need for expensive products and high-level makeup skills.
You don't have to be an artist makeup to make this look. Even without a brush, said Tara McDonald, makeup artist who handled Jenna Ortega's appearance in the first season of Wednesday.
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Enough with a little dark eyeshadow under your eyes, one level more bright foundation, and thin plum color lipstick, you can already get a Tired Girl look.
Behind this trend, there are emotional messages that many Gen Z feel. A world full of pressure, ranging from education, work, to the climate crisis. This makes them mentally and physically exhausted.
"Yes, I'm tired. But this is what I am," said Jenna.
"Showing fatigue and dark humor is a way for young people to survive. They said, 'I'm tired and my heart is uncertain, but I can still laugh.'" said Dan Hastings-Narayanin of The Future Laboratory.
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